Fahad HJun 13, 20192 min readVerizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilitiVerizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
Fahad HJun 13, 20192 min readVerizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilitiVerizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
Fahad HFeb 27, 20191 min readVerizon Media replaces Flurry Ads with new Verizon Ads SDKVerizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been...
Fahad HFeb 27, 20191 min readVerizon Media replaces Flurry Ads with new Verizon Ads SDKVerizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been...
Fahad HFeb 21, 20192 min readVerizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisersVerizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable...
Fahad HFeb 21, 20192 min readVerizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisersVerizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable...
Fahad HDec 19, 20183 min readOath to become Verizon Media Group as telecom doubles down on umbrella brandOath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
Fahad HDec 19, 20183 min readOath to become Verizon Media Group as telecom doubles down on umbrella brandOath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
Fahad HSep 11, 20182 min readOath combines its ad tech assets under new Oath Ad Platforms brandVerizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...
Fahad HSep 11, 20182 min readOath combines its ad tech assets under new Oath Ad Platforms brandVerizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...
Fahad HFeb 13, 20182 min readOath’s Tim Armstrong casts doubt over Go90’s futureOath CEO Tim Armstrong (right) Verizon’s two-year-old mobile video service Go90 is probably going bye-bye. Go90’s future has been...
Fahad HFeb 13, 20182 min readOath’s Tim Armstrong casts doubt over Go90’s futureOath CEO Tim Armstrong (right) Verizon’s two-year-old mobile video service Go90 is probably going bye-bye. Go90’s future has been...
Fahad HJan 5, 20172 min readAOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formatsThe Director program includes a variety of formats aimed at building brand awareness, while the Buyer program is aimed at driving direct...
Fahad HJan 5, 20172 min readAOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formatsThe Director program includes a variety of formats aimed at building brand awareness, while the Buyer program is aimed at driving direct...
Fahad HJul 26, 20166 min readAd industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & FacebookWhether a Yahoo acquisition can lead to even a modicum of “balance of power” in digital advertising is the big question. Yahoo plus AOL,...
Fahad HJul 26, 20166 min readAd industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & FacebookWhether a Yahoo acquisition can lead to even a modicum of “balance of power” in digital advertising is the big question. Yahoo plus AOL,...
Fahad HFeb 22, 20161 min readAOL Expands Rich Media Ads To MSN And Millennial MediaAOL announced Monday that it is expanding the reach of its premium ad formats for brands to Microsoft and Millennial Media inventory. The...
Fahad HFeb 22, 20161 min readAOL Expands Rich Media Ads To MSN And Millennial MediaAOL announced Monday that it is expanding the reach of its premium ad formats for brands to Microsoft and Millennial Media inventory. The...
Fahad HDec 15, 20151 min readAOL And Dailymotion Extend Programmatic PartnershipAOL’s DSP. The announcement builds on a partnership struck in 2012 between the two companies which, in part, gave select buyers access to...
Fahad HDec 15, 20151 min readAOL And Dailymotion Extend Programmatic PartnershipAOL’s DSP. The announcement builds on a partnership struck in 2012 between the two companies which, in part, gave select buyers access to...
