Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabiliti
Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
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Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabiliti
Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been...
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been...
Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers
Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable...
Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers
Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable...
Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Oath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Oath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
Oath combines its ad tech assets under new Oath Ad Platforms brand
Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...
Oath combines its ad tech assets under new Oath Ad Platforms brand
Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...
Oath’s Tim Armstrong casts doubt over Go90’s future
Oath CEO Tim Armstrong (right) Verizon’s two-year-old mobile video service Go90 is probably going bye-bye. Go90’s future has been...
Oath’s Tim Armstrong casts doubt over Go90’s future
Oath CEO Tim Armstrong (right) Verizon’s two-year-old mobile video service Go90 is probably going bye-bye. Go90’s future has been...
AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats
The Director program includes a variety of formats aimed at building brand awareness, while the Buyer program is aimed at driving direct...
AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats
The Director program includes a variety of formats aimed at building brand awareness, while the Buyer program is aimed at driving direct...
Ad industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & Facebook
Whether a Yahoo acquisition can lead to even a modicum of “balance of power” in digital advertising is the big question. Yahoo plus AOL,...
Ad industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & Facebook
Whether a Yahoo acquisition can lead to even a modicum of “balance of power” in digital advertising is the big question. Yahoo plus AOL,...
AOL Expands Rich Media Ads To MSN And Millennial Media
AOL announced Monday that it is expanding the reach of its premium ad formats for brands to Microsoft and Millennial Media inventory. The...
AOL Expands Rich Media Ads To MSN And Millennial Media
AOL announced Monday that it is expanding the reach of its premium ad formats for brands to Microsoft and Millennial Media inventory. The...
AOL And Dailymotion Extend Programmatic Partnership
AOL’s DSP. The announcement builds on a partnership struck in 2012 between the two companies which, in part, gave select buyers access to...
AOL And Dailymotion Extend Programmatic Partnership
AOL’s DSP. The announcement builds on a partnership struck in 2012 between the two companies which, in part, gave select buyers access to...
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