In my last article, I wrote about getting back to the core of digital marketing effectiveness by focusing on the consumer.  That article...

I’m going to focus here only on digital media — which, as we will see, is hard enough. Figuring out an attribution model that works...

I’m going to focus here only on digital media — which, as we will see, is hard enough. Figuring out an attribution model that works...

Why Use Analytics For Mobile? The main reasons to use analytics for mobile are the same as the reasons for using analytics on any...

Why Use Analytics For Mobile? The main reasons to use analytics for mobile are the same as the reasons for using analytics on any...

a 67 percent increase in conversion. But whether it’s testing your landing pages, keywords, navigation or design, doing testing right...

a 67 percent increase in conversion. But whether it’s testing your landing pages, keywords, navigation or design, doing testing right...

Email marketing is a highly effective way to make sales. Hopefully, you have a web form set up to invite your site visitors to subscribe....

Email marketing is a highly effective way to make sales. Hopefully, you have a web form set up to invite your site visitors to subscribe....

rolled out a small business marketing dashboard — meant as a one-stop shop where small businesses can monitor (and tweak) their online...

rolled out a small business marketing dashboard — meant as a one-stop shop where small businesses can monitor (and tweak) their online...

Last week, Google made further improvement to its Analytics platform by adding Site Speed reports to help users analyze their site’s page...

Last week, Google made further improvement to its Analytics platform by adding Site Speed reports to help users analyze their site’s page...

Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights...

Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights...

Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization...

Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization...

Just over two weeks ago, Apple released the new iPad was to U.S. and international markets. Though it sports a new higher-resolution,...

Just over two weeks ago, Apple released the new iPad was to U.S. and international markets. Though it sports a new higher-resolution,...

Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open...