Today Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain...

Waitresses are great at this. And as far as I can tell, the over-worked ones at diners and dives often have the best 6th-sense for how to...

Waitresses are great at this. And as far as I can tell, the over-worked ones at diners and dives often have the best 6th-sense for how to...

According to Gartner, smartphone shipments reached 472 million units in 2011, propelled by record setting success of the iPhone and...

According to Gartner, smartphone shipments reached 472 million units in 2011, propelled by record setting success of the iPhone and...

In the new functionality Google adapted its whole mobile solution to the App experience, providing additional reports and metrics for App...

In the new functionality Google adapted its whole mobile solution to the App experience, providing additional reports and metrics for App...

A new metric appeared on the pages report on Google Analytics recently. The pages report provides basic information for each page viewed...

A new metric appeared on the pages report on Google Analytics recently. The pages report provides basic information for each page viewed...

Influencers all over industry are talking about it, but the lack of a definition for engagement in online advertising is creating...

Influencers all over industry are talking about it, but the lack of a definition for engagement in online advertising is creating...

At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media...

At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media...

“In line with Yahoo!’s focus on more quickly innovating with our core products and properties, over the coming quarters we are shutting...

“In line with Yahoo!’s focus on more quickly innovating with our core products and properties, over the coming quarters we are shutting...

Astute readers will recall I began a series on calculating the impact of your continuous improvement efforts a few months ago, called...

Astute readers will recall I began a series on calculating the impact of your continuous improvement efforts a few months ago, called...

If you are an existing Google Website Optimizer, you will automatically be in the first round of whitelists, but Google is not manually...

If you are an existing Google Website Optimizer, you will automatically be in the first round of whitelists, but Google is not manually...

In my last article, I wrote about getting back to the core of digital marketing effectiveness by focusing on the consumer.  That article...