If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how...

Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to...

Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to...

Folks in the digital marketing space have grown accustomed to using DoubleClick AdPlanner to research sites across the web (including...

Folks in the digital marketing space have grown accustomed to using DoubleClick AdPlanner to research sites across the web (including...

In our rapidly evolving world of marketing analytics, especially with the daily articles on “Big Data” streams, predictive analytics and...

In our rapidly evolving world of marketing analytics, especially with the daily articles on “Big Data” streams, predictive analytics and...

Pricing ranges from free for the barebones “Basic” account up to $25 per year for the “Pro” account, which provides unlimited lists of...

Pricing ranges from free for the barebones “Basic” account up to $25 per year for the “Pro” account, which provides unlimited lists of...

Social media marketing can be an effective way to generate exposure among potential new customers. Done right, that exposure can be...

Social media marketing can be an effective way to generate exposure among potential new customers. Done right, that exposure can be...

IBM does a pretty good job of explaining big data and I’m not one to mess with a good thing. According to the company’s definition, the...

IBM does a pretty good job of explaining big data and I’m not one to mess with a good thing. According to the company’s definition, the...

Somehow they figure that the simpler tools on the market (such as Google’s free Content Experiments tool) won’t be able to handle their...

Somehow they figure that the simpler tools on the market (such as Google’s free Content Experiments tool) won’t be able to handle their...

One of the more notable changes (from both the user and the marketer’s perspective) is that Firefox will now encrypt all searches made...

One of the more notable changes (from both the user and the marketer’s perspective) is that Firefox will now encrypt all searches made...

Last week Google announced 3 upgrades that will make testing with the tool significantly easier and more powerful. Below I discuss each...

Last week Google announced 3 upgrades that will make testing with the tool significantly easier and more powerful. Below I discuss each...

Today Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain...