Google Analytics In-Page Analytics Gets Link Attribution Reporting
The In-Page Analytics reports provide, in a page basis, the percentage of clicks from page to page in a website. The reports are a great...
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8 Ways We Deceive Ourselves With Metrics, Part II
Oh, What A Tangled Web We Weave” which discusses eight common ways we practice self-deception, particularly in the context of metrics,...
8 Ways We Deceive Ourselves With Metrics, Part II
Oh, What A Tangled Web We Weave” which discusses eight common ways we practice self-deception, particularly in the context of metrics,...
Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?
Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and...
Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?
Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and...
Tumblr Has Its First Analytics Platform Via Partnership With Union Metrics
It’s called Union Metrics for Tumblr, and it’s the result of a formal partnership between Tumblr and Union Metrics — the same company...
Tumblr Has Its First Analytics Platform Via Partnership With Union Metrics
It’s called Union Metrics for Tumblr, and it’s the result of a formal partnership between Tumblr and Union Metrics — the same company...
8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I
“Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” Along the way, I run the risk of insulting you, but I see...
8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I
“Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” Along the way, I run the risk of insulting you, but I see...
Google Tag Manager: New Google Product
announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or...
Google Tag Manager: New Google Product
announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or...
The Long Tail Effect: Why Word Count Matters In Search Query Optimization
Many variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site...
The Long Tail Effect: Why Word Count Matters In Search Query Optimization
Many variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site...
Survey: Email Marketers Focused On Integrating Social, Improving Metrics
When asked to identify their top five priorities for the year, social integration and improving analytics were highest on the minds of...
Survey: Email Marketers Focused On Integrating Social, Improving Metrics
When asked to identify their top five priorities for the year, social integration and improving analytics were highest on the minds of...
The Value Of Nothing
When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics, consider that a metric is, in...
The Value Of Nothing
When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics, consider that a metric is, in...
Can Social Influence Be Distilled Into A Score? Part 2 – Potential Pitfalls
While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you...
Can Social Influence Be Distilled Into A Score? Part 2 – Potential Pitfalls
While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you...
Can Social Influence Be Distilled Into A Score? Part I, The Potential
If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how...
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