Oh, and it’s free, too. It’s called Applause, and it’s a new tool just announced by uTest, the same company that previously created...

As more budget flows toward content marketing (12% of budgets on average according to a 2012 study by Ad Age), inevitable questions have...

As more budget flows toward content marketing (12% of budgets on average according to a 2012 study by Ad Age), inevitable questions have...

The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...

The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...

Many organizations get fixated on metrics data, without thinking of where it comes from. But, what if your metrics indicate a problem...

Many organizations get fixated on metrics data, without thinking of where it comes from. But, what if your metrics indicate a problem...

That’s according to Data Rich & Insight Poor, a new study from Yesmail Interactive and Infogroup Targeting Solutions. The survey involved...

That’s according to Data Rich & Insight Poor, a new study from Yesmail Interactive and Infogroup Targeting Solutions. The survey involved...

As we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB)...

As we enter 2013, the growth of online advertising continues at a healthy pace. In October 2012, the Interactive Advertising Bureau (IAB)...

As we prepare for a new year in the online marketing world, it’s interesting to reflect on where 2012 has brought us. The Web experienced...

As we prepare for a new year in the online marketing world, it’s interesting to reflect on where 2012 has brought us. The Web experienced...

If you haven’t married your AdWords account with your Analytics account, now is a good time to take that step forward. Otherwise, you are...

If you haven’t married your AdWords account with your Analytics account, now is a good time to take that step forward. Otherwise, you are...

Windows 8 has been fresh on the market for just under a month, and earlier this year, Apple released its latest desktop OS, Mac OS X...

Windows 8 has been fresh on the market for just under a month, and earlier this year, Apple released its latest desktop OS, Mac OS X...

Google+ and authorship to be fading anytime soon. Geekbeat.tv found an interesting option that some Google+ users (who’ve enabled...

Google+ and authorship to be fading anytime soon. Geekbeat.tv found an interesting option that some Google+ users (who’ve enabled...

The In-Page Analytics reports provide, in a page basis, the percentage of clicks from page to page in a website. The reports are a great...