Placed launches TV screen-to-store offline attribution
Location analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed...
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Placed launches TV screen-to-store offline attribution
Location analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed...
Ericsson ad division says carrier location data provides it with competitive advantage
Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is...
Ericsson ad division says carrier location data provides it with competitive advantage
Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is...
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequence
That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...
EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequence
That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
I’m a customer. Please get to know me.
Data collection is an issue right now — not because customers don’t want to give their data, but because they don’t see anything in...
I’m a customer. Please get to know me.
Data collection is an issue right now — not because customers don’t want to give their data, but because they don’t see anything in...
The story of data, Part 4: Will it ever be truly secure?
Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...
The story of data, Part 4: Will it ever be truly secure?
Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...
Google to join IAB Europe’s Transparency and Consent Framework
The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...
Google to join IAB Europe’s Transparency and Consent Framework
The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...
Data controllers and data processors: The difference and why it matters in GDPR
To become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....
Data controllers and data processors: The difference and why it matters in GDPR
To become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....
Why your media decisions matter for campaign location attribution
Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...
Why your media decisions matter for campaign location attribution
Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...
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