Fahad HJun 14, 20182 min readPlaced launches TV screen-to-store offline attributionLocation analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed...
Fahad HJun 14, 20182 min readPlaced launches TV screen-to-store offline attributionLocation analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed...
Fahad HJun 12, 20182 min readEricsson ad division says carrier location data provides it with competitive advantageLocation data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is...
Fahad HJun 12, 20182 min readEricsson ad division says carrier location data provides it with competitive advantageLocation data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is...
Fahad HJun 11, 20181 min readGoogle bows to publisher pressure to uncap vendor limit for its CMP, Funding ChoicesThe tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
Fahad HJun 11, 20181 min readGoogle bows to publisher pressure to uncap vendor limit for its CMP, Funding ChoicesThe tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
Fahad HJun 7, 20181 min readEU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequenceThat’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...
Fahad HJun 7, 20181 min readEU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequenceThat’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU) in Luxembourg. It concerns a...
Fahad HJun 5, 20185 min readIs your marketing platform really intelligent?Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Fahad HJun 5, 20185 min readIs your marketing platform really intelligent?Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Fahad HJun 1, 20185 min readI’m a customer. Please get to know me.Data collection is an issue right now — not because customers don’t want to give their data, but because they don’t see anything in...
Fahad HJun 1, 20185 min readI’m a customer. Please get to know me.Data collection is an issue right now — not because customers don’t want to give their data, but because they don’t see anything in...
Fahad HMay 31, 20181 min readThe story of data, Part 4: Will it ever be truly secure?Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...
Fahad HMay 31, 20181 min readThe story of data, Part 4: Will it ever be truly secure?Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...
Fahad HMay 24, 20181 min readGoogle to join IAB Europe’s Transparency and Consent FrameworkThe framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...
Fahad HMay 24, 20181 min readGoogle to join IAB Europe’s Transparency and Consent FrameworkThe framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...
Fahad HMay 23, 20181 min readData controllers and data processors: The difference and why it matters in GDPRTo become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....
Fahad HMay 23, 20181 min readData controllers and data processors: The difference and why it matters in GDPRTo become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....
Fahad HMay 17, 20181 min readWhy your media decisions matter for campaign location attributionMarketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...
Fahad HMay 17, 20181 min readWhy your media decisions matter for campaign location attributionMarketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...
