Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an...

Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to...

Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to...

Number vomit. Ugh. It wastes more of my time than anything else during the work week. (With the recent exception of Candy Crush. I mean,...

Number vomit. Ugh. It wastes more of my time than anything else during the work week. (With the recent exception of Candy Crush. I mean,...

We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to...

We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to...

I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt...

I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt...

announced today that they are using both first-party and third-party cookies to track online traffic from desktop and mobile devices....

announced today that they are using both first-party and third-party cookies to track online traffic from desktop and mobile devices....

introducing new access controls: They’re live for all users now. As today’s announcement says, this means that Google Analytics users now...

introducing new access controls: They’re live for all users now. As today’s announcement says, this means that Google Analytics users now...

I was recently asked, “What do you think the landscape for targeted conversion optimization will look like in five years?” A number of...

I was recently asked, “What do you think the landscape for targeted conversion optimization will look like in five years?” A number of...

Today, Google announced it is expanding the attribution modeling capabilities offered in Google Analytics Premium, the paid,...

Today, Google announced it is expanding the attribution modeling capabilities offered in Google Analytics Premium, the paid,...

Reactions to Google’s new tabbed inbox in Gmail are reminiscent of past changes to some of our favorite inboxes. A quick Google search...

Reactions to Google’s new tabbed inbox in Gmail are reminiscent of past changes to some of our favorite inboxes. A quick Google search...

Who knows what is best for your customers? You or a computer algorithm? That is the question that big data has raised for many marketers....