As marketers, we are dealing with a power crisis. We have more channels than ever to get our message out, and yet have fewer resources...

As marketers, we are dealing with a power crisis. We have more channels than ever to get our message out, and yet have fewer resources...

Today, Moz opened the gates on its new Moz Analytics platform that launched in private beta roughly five months ago when the company...

Today, Moz opened the gates on its new Moz Analytics platform that launched in private beta roughly five months ago when the company...

“The focus this year has been on how to help marketers put data to work, ” explained Bill Ingram, vice president of Adobe Analytics and...

“The focus this year has been on how to help marketers put data to work, ” explained Bill Ingram, vice president of Adobe Analytics and...

I’ve been writing a series on how to create dashboards in Excel that started with this post on Search Engine Land and carried over to...

I’ve been writing a series on how to create dashboards in Excel that started with this post on Search Engine Land and carried over to...

It isn’t often that one challenges best practices. They are called best practices because they are apparently the best. In 2008, Return...

It isn’t often that one challenges best practices. They are called best practices because they are apparently the best. In 2008, Return...

The Egyptians had the pyramid. The Greeks had the circle. Prince had his funky love symbol. And marketers? Well, we have the funnel....

The Egyptians had the pyramid. The Greeks had the circle. Prince had his funky love symbol. And marketers? Well, we have the funnel....

Next time you check Google Analytics, you may see a new navigation menu and have a hard time finding some of your favorite reports....

Next time you check Google Analytics, you may see a new navigation menu and have a hard time finding some of your favorite reports....

A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more...

A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more...

A recent study published by Chitika Insights found that nearly 32% of North American iOS-based Web Traffic was generated by iOS 7 users...

A recent study published by Chitika Insights found that nearly 32% of North American iOS-based Web Traffic was generated by iOS 7 users...

Let’s face it, the Landing Page gets all the attention these days. Every marketing blog (including my own) has an opinion on the best...

Let’s face it, the Landing Page gets all the attention these days. Every marketing blog (including my own) has an opinion on the best...