Report: Most consumers think companies aren’t doing enough to protect their data
new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...
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Report: Most consumers think companies aren’t doing enough to protect their data
new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock con
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock con
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe
targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources...
Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe
targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources...
California lawmakers approve highly contested new data privacy rules, staving off a November ballot
The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...
California lawmakers approve highly contested new data privacy rules, staving off a November ballot
The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...
Now that GDPR is here, what do US companies do if they have a breach?
data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...
Now that GDPR is here, what do US companies do if they have a breach?
data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...
It’s time for the brand promise to evolve. Again.
With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is...
It’s time for the brand promise to evolve. Again.
With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is...
Facebook enables marketers to set up app event tracking without having to add code
App developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them...
Facebook enables marketers to set up app event tracking without having to add code
App developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them...
How to create, operationalize and maintain a target account list
One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program...
How to create, operationalize and maintain a target account list
One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program...
Report: Marketing leaders aren’t keeping up with the speed of data
on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
Report: Marketing leaders aren’t keeping up with the speed of data
on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...
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