Fahad HJul 10, 20182 min readReport: Most consumers think companies aren’t doing enough to protect their datanew research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...
Fahad HJul 10, 20182 min readReport: Most consumers think companies aren’t doing enough to protect their datanew research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...
Fahad HJul 6, 20181 min readDespite marketers’ optimism about new privacy laws, massive data breaches continue to rock conWith the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Fahad HJul 6, 20181 min readDespite marketers’ optimism about new privacy laws, massive data breaches continue to rock conWith the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Fahad HJul 3, 20182 min readReport: Feds widen scope of Facebook/Cambridge Analytica scandal probetargeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources...
Fahad HJul 3, 20182 min readReport: Feds widen scope of Facebook/Cambridge Analytica scandal probetargeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources...
Fahad HJul 2, 20182 min readCalifornia lawmakers approve highly contested new data privacy rules, staving off a November ballot The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...
Fahad HJul 2, 20182 min readCalifornia lawmakers approve highly contested new data privacy rules, staving off a November ballot The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...
Fahad HJun 29, 20181 min readNow that GDPR is here, what do US companies do if they have a breach?data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...
Fahad HJun 29, 20181 min readNow that GDPR is here, what do US companies do if they have a breach?data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...
Fahad HJun 28, 20183 min readIt’s time for the brand promise to evolve. Again.With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is...
Fahad HJun 28, 20183 min readIt’s time for the brand promise to evolve. Again.With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is...
Fahad HJun 26, 20181 min readFacebook enables marketers to set up app event tracking without having to add codeApp developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them...
Fahad HJun 26, 20181 min readFacebook enables marketers to set up app event tracking without having to add codeApp developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them...
Fahad HJun 22, 20181 min readHow to create, operationalize and maintain a target account listOne of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program...
Fahad HJun 22, 20181 min readHow to create, operationalize and maintain a target account listOne of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program...
Fahad HJun 21, 20181 min readReport: Marketing leaders aren’t keeping up with the speed of dataon the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
Fahad HJun 21, 20181 min readReport: Marketing leaders aren’t keeping up with the speed of dataon the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
Fahad HJun 20, 20186 min readWhy your marketing performance problem is really a measurement challengeFiguring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...
Fahad HJun 20, 20186 min readWhy your marketing performance problem is really a measurement challengeFiguring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...
