Too much data in too many places has long been the Achilles’ heel of multi-channel marketing campaigns. Harnessing data from multiple...

Too much data in too many places has long been the Achilles’ heel of multi-channel marketing campaigns. Harnessing data from multiple...

For many brands, regionalization of marketing programs represents a key pillar to their overarching strategy. Particularly for those...

For many brands, regionalization of marketing programs represents a key pillar to their overarching strategy. Particularly for those...

Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to...

Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to...

Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block!...

2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block!...

according to an Ad Age report. Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data...

according to an Ad Age report. Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data...

We were contacted this week by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of...

We were contacted this week by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of...

Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce...

Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce...

We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons...

We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons...

You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small...

You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small...