If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has...

Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While...

Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While...

My wife called me at work last week to let me know that she locked herself out of the house. Oddly enough, she had her phone with her but...

My wife called me at work last week to let me know that she locked herself out of the house. Oddly enough, she had her phone with her but...

At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes...

At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes...

Do you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation....

Do you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation....

In the beginning there were Ripples, Google’s surprisingly rudimentary display of the spread of Google+ posts. And that’s about it....

In the beginning there were Ripples, Google’s surprisingly rudimentary display of the spread of Google+ posts. And that’s about it....

Being able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We...

Being able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We...

In my last post, I covered customer lifetime value calculations and how to leverage CLV to identity high- and low-value audience...

In my last post, I covered customer lifetime value calculations and how to leverage CLV to identity high- and low-value audience...

Today, I am going to reveal my secret sauce for marketing analytics. This simple method is so powerful that anyone can start applying it...

Today, I am going to reveal my secret sauce for marketing analytics. This simple method is so powerful that anyone can start applying it...

The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...

The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...

We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click...