Why Your 2015 Plan Needs To Include Data & Analytics Governance
If you’re like most organizations, you’re either in the thick of, or just putting the finishing touches on, your 2015 planning. Odds are...
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Why Your 2015 Plan Needs To Include Data & Analytics Governance
If you’re like most organizations, you’re either in the thick of, or just putting the finishing touches on, your 2015 planning. Odds are...
Beyond Tag Management: The Future Of Advertising Data
Throughout this series on Tag Management Systems (TMS), you’ve read about tags, how to manage them, how to evaluate TMS vendors, and...
Beyond Tag Management: The Future Of Advertising Data
Throughout this series on Tag Management Systems (TMS), you’ve read about tags, how to manage them, how to evaluate TMS vendors, and...
Product Page Traffic & Conversions Rising As Holiday Shopping Commences
This week’s Marketing Land Online Retail Sales Report shows both traffic and conversions are picking up for the holiday shopping season,...
Product Page Traffic & Conversions Rising As Holiday Shopping Commences
This week’s Marketing Land Online Retail Sales Report shows both traffic and conversions are picking up for the holiday shopping season,...
How Marketers Can Increase Engagement & Sales With Real-Time Email
recent BIA/Kelsey study found that U.S. corporate spending on social media advertising topped $5.1 billion in 2013, and researchers...
How Marketers Can Increase Engagement & Sales With Real-Time Email
recent BIA/Kelsey study found that U.S. corporate spending on social media advertising topped $5.1 billion in 2013, and researchers...
Why You Need A Marketing Technology Strategy
During a recent onsite visit in San Francisco, I asked the CMO for a major tech company how many separate marketing technologies her...
Why You Need A Marketing Technology Strategy
During a recent onsite visit in San Francisco, I asked the CMO for a major tech company how many separate marketing technologies her...
Despite “Do Not Track” Movement, Online Tracking Won’t Go Away [Web Summit]
Despite the growing interest in online privacy and the “Do Not Track” movement, one web security CEO says online tracking won’t go away —...
Despite “Do Not Track” Movement, Online Tracking Won’t Go Away [Web Summit]
Despite the growing interest in online privacy and the “Do Not Track” movement, one web security CEO says online tracking won’t go away —...
Enhanced Ecommerce For Google Analytics Rolls Out Of Beta
Enhanced Ecommerce is now out of beta in Google Analytics. Google’s overhaul of ecommerce features in Google Analytics is now officially...
Enhanced Ecommerce For Google Analytics Rolls Out Of Beta
Enhanced Ecommerce is now out of beta in Google Analytics. Google’s overhaul of ecommerce features in Google Analytics is now officially...
The Danger Of Focusing Expectations On A Single Metric
Surely we’ve all had this experience. Over the course of a couple days, you read or note two different things, in two different contexts,...
The Danger Of Focusing Expectations On A Single Metric
Surely we’ve all had this experience. Over the course of a couple days, you read or note two different things, in two different contexts,...
Post-Conversion CRO: Optimizing For Customer Retention
The customer journey does not end when your visitor completes your desired action — and neither should your conversion optimization...
Post-Conversion CRO: Optimizing For Customer Retention
The customer journey does not end when your visitor completes your desired action — and neither should your conversion optimization...
How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)
Mobile is a powerful channel that yields significant offline activity. Consumers are using their mobile devices to make decisions...
How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)
Mobile is a powerful channel that yields significant offline activity. Consumers are using their mobile devices to make decisions...
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