Fahad HNov 10, 20147 min readWhy Your 2015 Plan Needs To Include Data & Analytics GovernanceIf you’re like most organizations, you’re either in the thick of, or just putting the finishing touches on, your 2015 planning. Odds are...
Fahad HNov 10, 20147 min readWhy Your 2015 Plan Needs To Include Data & Analytics GovernanceIf you’re like most organizations, you’re either in the thick of, or just putting the finishing touches on, your 2015 planning. Odds are...
Fahad HNov 10, 20145 min readBeyond Tag Management: The Future Of Advertising DataThroughout this series on Tag Management Systems (TMS), you’ve read about tags, how to manage them, how to evaluate TMS vendors, and...
Fahad HNov 10, 20145 min readBeyond Tag Management: The Future Of Advertising DataThroughout this series on Tag Management Systems (TMS), you’ve read about tags, how to manage them, how to evaluate TMS vendors, and...
Fahad HNov 7, 20141 min readProduct Page Traffic & Conversions Rising As Holiday Shopping CommencesThis week’s Marketing Land Online Retail Sales Report shows both traffic and conversions are picking up for the holiday shopping season,...
Fahad HNov 7, 20141 min readProduct Page Traffic & Conversions Rising As Holiday Shopping CommencesThis week’s Marketing Land Online Retail Sales Report shows both traffic and conversions are picking up for the holiday shopping season,...
Fahad HNov 7, 20143 min readHow Marketers Can Increase Engagement & Sales With Real-Time Emailrecent BIA/Kelsey study found that U.S. corporate spending on social media advertising topped $5.1 billion in 2013, and researchers...
Fahad HNov 7, 20143 min readHow Marketers Can Increase Engagement & Sales With Real-Time Emailrecent BIA/Kelsey study found that U.S. corporate spending on social media advertising topped $5.1 billion in 2013, and researchers...
Fahad HNov 7, 20144 min readWhy You Need A Marketing Technology StrategyDuring a recent onsite visit in San Francisco, I asked the CMO for a major tech company how many separate marketing technologies her...
Fahad HNov 7, 20144 min readWhy You Need A Marketing Technology StrategyDuring a recent onsite visit in San Francisco, I asked the CMO for a major tech company how many separate marketing technologies her...
Fahad HNov 6, 20142 min readDespite “Do Not Track” Movement, Online Tracking Won’t Go Away [Web Summit]Despite the growing interest in online privacy and the “Do Not Track” movement, one web security CEO says online tracking won’t go away —...
Fahad HNov 6, 20142 min readDespite “Do Not Track” Movement, Online Tracking Won’t Go Away [Web Summit]Despite the growing interest in online privacy and the “Do Not Track” movement, one web security CEO says online tracking won’t go away —...
Fahad HNov 5, 20142 min readEnhanced Ecommerce For Google Analytics Rolls Out Of BetaEnhanced Ecommerce is now out of beta in Google Analytics. Google’s overhaul of ecommerce features in Google Analytics is now officially...
Fahad HNov 5, 20142 min readEnhanced Ecommerce For Google Analytics Rolls Out Of BetaEnhanced Ecommerce is now out of beta in Google Analytics. Google’s overhaul of ecommerce features in Google Analytics is now officially...
Fahad HNov 4, 20143 min readThe Danger Of Focusing Expectations On A Single MetricSurely we’ve all had this experience. Over the course of a couple days, you read or note two different things, in two different contexts,...
Fahad HNov 4, 20143 min readThe Danger Of Focusing Expectations On A Single MetricSurely we’ve all had this experience. Over the course of a couple days, you read or note two different things, in two different contexts,...
Fahad HOct 31, 20145 min readPost-Conversion CRO: Optimizing For Customer RetentionThe customer journey does not end when your visitor completes your desired action — and neither should your conversion optimization...
Fahad HOct 31, 20145 min readPost-Conversion CRO: Optimizing For Customer RetentionThe customer journey does not end when your visitor completes your desired action — and neither should your conversion optimization...
Fahad HOct 31, 20143 min readHow Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)Mobile is a powerful channel that yields significant offline activity. Consumers are using their mobile devices to make decisions...
Fahad HOct 31, 20143 min readHow Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)Mobile is a powerful channel that yields significant offline activity. Consumers are using their mobile devices to make decisions...
