If marketing technology had a spirit animal, it would probably be the bunny rabbit. In 2011, there were perhaps a...

There are a number of segments that require special attention when we are implementing our analytics solutions. One of the most...

There are a number of segments that require special attention when we are implementing our analytics solutions. One of the most...

Predictive analytics is not new. At least the concept has been around for years. Marketers have historically tried to use past...

Predictive analytics is not new. At least the concept has been around for years. Marketers have historically tried to use past...

Parse.ly, a popular analytics platform used by some of the biggest publishers on the web, has launched a new version that brings new data...

Parse.ly, a popular analytics platform used by some of the biggest publishers on the web, has launched a new version that brings new data...

Google Analytics is rolling out a new “Trash Can” feature that will act as a safety net to recover recently deleted data. According to...

Google Analytics is rolling out a new “Trash Can” feature that will act as a safety net to recover recently deleted data. According to...

Most of the time when we conversion optimizers talk shop, we look at one all-important number: the conversion rate. This makes sense....

Most of the time when we conversion optimizers talk shop, we look at one all-important number: the conversion rate. This makes sense....

If your business is struggling to compete online, it might have less to do with your competitive landscape than with your conversion...

If your business is struggling to compete online, it might have less to do with your competitive landscape than with your conversion...

In the world of social media marketing metrics, the doctors are giving out new diagnoses — and the news isn’t good for some of the...

In the world of social media marketing metrics, the doctors are giving out new diagnoses — and the news isn’t good for some of the...

Ekaterina_Minaeva / Shutterstock.com Some tests are easy to analyze. Is Superman stronger than Charlie Brown? Maybe we know the answer...

Ekaterina_Minaeva / Shutterstock.com Some tests are easy to analyze. Is Superman stronger than Charlie Brown? Maybe we know the answer...

As you shore up your digital marketing plans for 2015, there are likely many technologies you’re thinking about deploying to generate...

As you shore up your digital marketing plans for 2015, there are likely many technologies you’re thinking about deploying to generate...

And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat?...