Is Marketing Technology The Emperor’s New Clothes?
If marketing technology had a spirit animal, it would probably be the bunny rabbit. In 2011, there were perhaps a...
top of page
Search
Use Google Analytics To Treat Your Account Holders Like Royalty
There are a number of segments that require special attention when we are implementing our analytics solutions. One of the most...
Use Google Analytics To Treat Your Account Holders Like Royalty
There are a number of segments that require special attention when we are implementing our analytics solutions. One of the most...
Exploring The Cutting-Edge: Predictive Marketing Analytics
Predictive analytics is not new. At least the concept has been around for years. Marketers have historically tried to use past...
Exploring The Cutting-Edge: Predictive Marketing Analytics
Predictive analytics is not new. At least the concept has been around for years. Marketers have historically tried to use past...
Parse.ly Launches New Analytics Platform With Visitor Engagement & Retention Data
Parse.ly, a popular analytics platform used by some of the biggest publishers on the web, has launched a new version that brings new data...
Parse.ly Launches New Analytics Platform With Visitor Engagement & Retention Data
Parse.ly, a popular analytics platform used by some of the biggest publishers on the web, has launched a new version that brings new data...
Google Analytics New “Trash Can” Feature Saves Deleted Data
Google Analytics is rolling out a new “Trash Can” feature that will act as a safety net to recover recently deleted data. According to...
Google Analytics New “Trash Can” Feature Saves Deleted Data
Google Analytics is rolling out a new “Trash Can” feature that will act as a safety net to recover recently deleted data. According to...
4 Underused Data Points For Conversion Optimization
Most of the time when we conversion optimizers talk shop, we look at one all-important number: the conversion rate. This makes sense....
4 Underused Data Points For Conversion Optimization
Most of the time when we conversion optimizers talk shop, we look at one all-important number: the conversion rate. This makes sense....
5 Tips For A Successful Conversion Rate Optimization Program
If your business is struggling to compete online, it might have less to do with your competitive landscape than with your conversion...
5 Tips For A Successful Conversion Rate Optimization Program
If your business is struggling to compete online, it might have less to do with your competitive landscape than with your conversion...
Why Engagement DOES Matter As A Social Media Metric
In the world of social media marketing metrics, the doctors are giving out new diagnoses — and the news isn’t good for some of the...
Why Engagement DOES Matter As A Social Media Metric
In the world of social media marketing metrics, the doctors are giving out new diagnoses — and the news isn’t good for some of the...
How To Apply Statistical Significance In Business Marketing
Ekaterina_Minaeva / Shutterstock.com Some tests are easy to analyze. Is Superman stronger than Charlie Brown? Maybe we know the answer...
How To Apply Statistical Significance In Business Marketing
Ekaterina_Minaeva / Shutterstock.com Some tests are easy to analyze. Is Superman stronger than Charlie Brown? Maybe we know the answer...
When To Deploy A Tag Management Solution: 8 Scenarios
As you shore up your digital marketing plans for 2015, there are likely many technologies you’re thinking about deploying to generate...
When To Deploy A Tag Management Solution: 8 Scenarios
As you shore up your digital marketing plans for 2015, there are likely many technologies you’re thinking about deploying to generate...
The Complete Digital Analytics Ecosystem: How To Win Big
And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat?...
bottom of page