“Heavy Martech” Usage Soars, Giving Tag Management A Big Boost
The ROI of Tag Management, 2015 Edition,” (registration required) there is clearly an explosion in the development and use of marketing...
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Enhance Your Emails With Advanced Analytics Data
Over the last few years, we’ve seen a number of specialist email analytics tools crop up that provide analytics data which can be used to...
Enhance Your Emails With Advanced Analytics Data
Over the last few years, we’ve seen a number of specialist email analytics tools crop up that provide analytics data which can be used to...
3 Steps To “Persona”-lized Marketing
“Batch and blast email marketing is dead.” So say an increasing number of marketers (ourselves included). But if this is the case, teams...
3 Steps To “Persona”-lized Marketing
“Batch and blast email marketing is dead.” So say an increasing number of marketers (ourselves included). But if this is the case, teams...
All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There?
Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to...
All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There?
Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to...
Marketing Stats Toolbox: Mapping Tablet Usage Rates By State
Properly addressing tablet users presents an interesting challenge to marketers. In Google AdWords, for instance, traffic from desktops,...
Marketing Stats Toolbox: Mapping Tablet Usage Rates By State
Properly addressing tablet users presents an interesting challenge to marketers. In Google AdWords, for instance, traffic from desktops,...
Twitter Experimenting With Analytics For Individual Tweets
Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are...
Twitter Experimenting With Analytics For Individual Tweets
Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are...
Strategy Before Code: A Process For Valuable Analytics
I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your...
Strategy Before Code: A Process For Valuable Analytics
I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your...
Google Analytics Now Displaying Malware Notifications
Google Analytics users will now see a notification if their website has been hacked. In the same way website owners receive malicious...
Google Analytics Now Displaying Malware Notifications
Google Analytics users will now see a notification if their website has been hacked. In the same way website owners receive malicious...
NPD Group, Slice Intelligence Partner To Offer More Comprehensive E-Commerce Data For Retailers
NPD Group and Slice Intelligence have announced a partnership that the companies say will create a more comprehensive data offering for...
NPD Group, Slice Intelligence Partner To Offer More Comprehensive E-Commerce Data For Retailers
NPD Group and Slice Intelligence have announced a partnership that the companies say will create a more comprehensive data offering for...
DIY Enterprise-Level Marketing Data For Every Size Business
If you’ve been reading these pages, you’ve heard a lot about omni-channel marketing, data integration, and other tech-driven marketing...
DIY Enterprise-Level Marketing Data For Every Size Business
If you’ve been reading these pages, you’ve heard a lot about omni-channel marketing, data integration, and other tech-driven marketing...
5 Ways Paid Search Can Support SEO In Retail
Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated...
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