The disastrous consequences of measuring engagement
Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
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The disastrous consequences of measuring engagement
Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...
When it comes to campaign design and measurement, many sizes fit all
Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate budget...
When it comes to campaign design and measurement, many sizes fit all
Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate budget...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation,...
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation,...
Twitter reported to be under investigation for violating GDPR
Fortune report Friday, Twitter is under investigation by Irish privacy authorities for violating the General Data Protection Regulation...
Twitter reported to be under investigation for violating GDPR
Fortune report Friday, Twitter is under investigation by Irish privacy authorities for violating the General Data Protection Regulation...
Facebook to release first-party cookie option for ads, pull web analytics from Safari
Facebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...
Facebook to release first-party cookie option for ads, pull web analytics from Safari
Facebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...
Bring order to chaos: Wrangling data for actionable insights
So where do we start? Transactional, engagement, or demographic data? Prospecting or retention? The inundation keeps pushing us back....
Bring order to chaos: Wrangling data for actionable insights
So where do we start? Transactional, engagement, or demographic data? Prospecting or retention? The inundation keeps pushing us back....
Ad ID Consortium will work with tech firms to help marketer access critical exposure data
Exposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Ad ID Consortium will work with tech firms to help marketer access critical exposure data
Exposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Google lets advertisers set custom viewability criteria in Display & Video 360
Google on Wednesday announced the launch of three new measurement features for Google’s enterprise-level ad buying platform Display &...
Google lets advertisers set custom viewability criteria in Display & Video 360
Google on Wednesday announced the launch of three new measurement features for Google’s enterprise-level ad buying platform Display &...
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