Fahad HNov 12, 20184 min readThe disastrous consequences of measuring engagementBrad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
Fahad HNov 12, 20184 min readThe disastrous consequences of measuring engagementBrad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and...
Fahad HNov 12, 20184 min read3 signs it’s time to make the switch to account-based analyticsIf someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Fahad HNov 12, 20184 min read3 signs it’s time to make the switch to account-based analyticsIf someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Fahad HOct 23, 20186 min read6 of the best social listening tools for 2019In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...
Fahad HOct 23, 20186 min read6 of the best social listening tools for 2019In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...
Fahad HOct 22, 20182 min readWhen it comes to campaign design and measurement, many sizes fit allCrafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate budget...
Fahad HOct 22, 20182 min readWhen it comes to campaign design and measurement, many sizes fit allCrafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate budget...
Fahad HOct 16, 20185 min readFrom funnel to flywheelIf you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation,...
Fahad HOct 16, 20185 min readFrom funnel to flywheelIf you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation,...
Fahad HOct 12, 20182 min readTwitter reported to be under investigation for violating GDPRFortune report Friday, Twitter is under investigation by Irish privacy authorities for violating the General Data Protection Regulation...
Fahad HOct 12, 20182 min readTwitter reported to be under investigation for violating GDPRFortune report Friday, Twitter is under investigation by Irish privacy authorities for violating the General Data Protection Regulation...
Fahad HOct 5, 20183 min readFacebook to release first-party cookie option for ads, pull web analytics from SafariFacebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...
Fahad HOct 5, 20183 min readFacebook to release first-party cookie option for ads, pull web analytics from SafariFacebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...
Fahad HOct 3, 20184 min readBring order to chaos: Wrangling data for actionable insightsSo where do we start? Transactional, engagement, or demographic data? Prospecting or retention? The inundation keeps pushing us back....
Fahad HOct 3, 20184 min readBring order to chaos: Wrangling data for actionable insightsSo where do we start? Transactional, engagement, or demographic data? Prospecting or retention? The inundation keeps pushing us back....
Fahad HSep 28, 20182 min readAd ID Consortium will work with tech firms to help marketer access critical exposure dataExposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Fahad HSep 28, 20182 min readAd ID Consortium will work with tech firms to help marketer access critical exposure dataExposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...
Fahad HSep 26, 20182 min readGoogle lets advertisers set custom viewability criteria in Display & Video 360Google on Wednesday announced the launch of three new measurement features for Google’s enterprise-level ad buying platform Display &...
Fahad HSep 26, 20182 min readGoogle lets advertisers set custom viewability criteria in Display & Video 360Google on Wednesday announced the launch of three new measurement features for Google’s enterprise-level ad buying platform Display &...
