Custora Raises $6.5 Million In Series A Round
Marketing software firm, Custora, announced Tuesday that it has closed $6.5 million in Series A funding. The Y Combinator company says...
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The 7 Most Meaningful Dimensions For Customer Segmentation
Finding answers for these sorts of questions can help your team understand which new customers are the best to acquire, but surfacing the...
The 7 Most Meaningful Dimensions For Customer Segmentation
Finding answers for these sorts of questions can help your team understand which new customers are the best to acquire, but surfacing the...
Why B2C Ad Metrics Are Ruining Your B2B Campaigns
Every week, we get an automated email from one of display ad vendors with this subject line, “Rachel, you could get more clicks by...
Why B2C Ad Metrics Are Ruining Your B2B Campaigns
Every week, we get an automated email from one of display ad vendors with this subject line, “Rachel, you could get more clicks by...
Marketo Announces Integration With Google Analytics, AdWords
Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement...
Marketo Announces Integration With Google Analytics, AdWords
Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement...
Marketing Stats Toolbox: Mobile Activity By City To Keep You Ahead
“Location, location, location,” the long-time axiom of the real estate market — and, more recently, one of the largest trends in online...
Marketing Stats Toolbox: Mobile Activity By City To Keep You Ahead
“Location, location, location,” the long-time axiom of the real estate market — and, more recently, one of the largest trends in online...
The Strategic Play: How Marketers Can Combine Elements To Avoid Missed Mobile Opportunities
During the 2015 Automotive News World Congress conference in January, a panel of auto industry experts discussed the necessity for better...
The Strategic Play: How Marketers Can Combine Elements To Avoid Missed Mobile Opportunities
During the 2015 Automotive News World Congress conference in January, a panel of auto industry experts discussed the necessity for better...
Amazing Ways Marketers Can Use First-Party Data
In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further...
Amazing Ways Marketers Can Use First-Party Data
In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further...
Facebook Launches App Analytics At F8 Developers Conference
One of the many announcements coming out of Facebook’s F8 conference for developers today is Facebook Analytics for Apps, a free service...
Facebook Launches App Analytics At F8 Developers Conference
One of the many announcements coming out of Facebook’s F8 conference for developers today is Facebook Analytics for Apps, a free service...
How To Take Your Marketing Analytics To The Next Dimension — Literally
Many of you have probably heard the term “dimensions” used in the context of marketing. Whether they’re geographies, customer segments or...
How To Take Your Marketing Analytics To The Next Dimension — Literally
Many of you have probably heard the term “dimensions” used in the context of marketing. Whether they’re geographies, customer segments or...
GinzaMetrics Launches Social Intelligence Suite
GinzaMetrics has announced the launch of a new analytics product called the Social Intelligence Suite. The company says its new tool will...
GinzaMetrics Launches Social Intelligence Suite
GinzaMetrics has announced the launch of a new analytics product called the Social Intelligence Suite. The company says its new tool will...
“Heavy Martech” Usage Soars, Giving Tag Management A Big Boost
The ROI of Tag Management, 2015 Edition,” (registration required) there is clearly an explosion in the development and use of marketing...
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