Fahad HApr 7, 20151 min readCustora Raises $6.5 Million In Series A RoundMarketing software firm, Custora, announced Tuesday that it has closed $6.5 million in Series A funding. The Y Combinator company says...
Fahad HApr 6, 20153 min readThe 7 Most Meaningful Dimensions For Customer SegmentationFinding answers for these sorts of questions can help your team understand which new customers are the best to acquire, but surfacing the...
Fahad HApr 6, 20153 min readThe 7 Most Meaningful Dimensions For Customer SegmentationFinding answers for these sorts of questions can help your team understand which new customers are the best to acquire, but surfacing the...
Fahad HApr 3, 20154 min readWhy B2C Ad Metrics Are Ruining Your B2B CampaignsEvery week, we get an automated email from one of display ad vendors with this subject line, “Rachel, you could get more clicks by...
Fahad HApr 3, 20154 min readWhy B2C Ad Metrics Are Ruining Your B2B CampaignsEvery week, we get an automated email from one of display ad vendors with this subject line, “Rachel, you could get more clicks by...
Fahad HApr 2, 20152 min readMarketo Announces Integration With Google Analytics, AdWordsMarketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement...
Fahad HApr 2, 20152 min readMarketo Announces Integration With Google Analytics, AdWordsMarketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement...
Fahad HApr 1, 20153 min readMarketing Stats Toolbox: Mobile Activity By City To Keep You Ahead“Location, location, location,” the long-time axiom of the real estate market — and, more recently, one of the largest trends in online...
Fahad HApr 1, 20153 min readMarketing Stats Toolbox: Mobile Activity By City To Keep You Ahead“Location, location, location,” the long-time axiom of the real estate market — and, more recently, one of the largest trends in online...
Fahad HMar 26, 20153 min readThe Strategic Play: How Marketers Can Combine Elements To Avoid Missed Mobile OpportunitiesDuring the 2015 Automotive News World Congress conference in January, a panel of auto industry experts discussed the necessity for better...
Fahad HMar 26, 20153 min readThe Strategic Play: How Marketers Can Combine Elements To Avoid Missed Mobile OpportunitiesDuring the 2015 Automotive News World Congress conference in January, a panel of auto industry experts discussed the necessity for better...
Fahad HMar 26, 20156 min readAmazing Ways Marketers Can Use First-Party DataIn the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further...
Fahad HMar 26, 20156 min readAmazing Ways Marketers Can Use First-Party DataIn the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further...
Fahad HMar 25, 20152 min readFacebook Launches App Analytics At F8 Developers ConferenceOne of the many announcements coming out of Facebook’s F8 conference for developers today is Facebook Analytics for Apps, a free service...
Fahad HMar 25, 20152 min readFacebook Launches App Analytics At F8 Developers ConferenceOne of the many announcements coming out of Facebook’s F8 conference for developers today is Facebook Analytics for Apps, a free service...
Fahad HMar 24, 20155 min readHow To Take Your Marketing Analytics To The Next Dimension — LiterallyMany of you have probably heard the term “dimensions” used in the context of marketing. Whether they’re geographies, customer segments or...
Fahad HMar 24, 20155 min readHow To Take Your Marketing Analytics To The Next Dimension — LiterallyMany of you have probably heard the term “dimensions” used in the context of marketing. Whether they’re geographies, customer segments or...
Fahad HMar 19, 20151 min readGinzaMetrics Launches Social Intelligence SuiteGinzaMetrics has announced the launch of a new analytics product called the Social Intelligence Suite. The company says its new tool will...
Fahad HMar 19, 20151 min readGinzaMetrics Launches Social Intelligence SuiteGinzaMetrics has announced the launch of a new analytics product called the Social Intelligence Suite. The company says its new tool will...
Fahad HMar 18, 20153 min read“Heavy Martech” Usage Soars, Giving Tag Management A Big BoostThe ROI of Tag Management, 2015 Edition,” (registration required) there is clearly an explosion in the development and use of marketing...
