Marketing from silos doesn’t even work for farmers. Like the rest of us, they are likely searching for a unified solution to pull...

Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy. All those stragglers...

Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy. All those stragglers...

“We aren’t worrying about our mobile traffic right now.” At my company Conversion Sciences, this is what we’ve heard from many — if not...

“We aren’t worrying about our mobile traffic right now.” At my company Conversion Sciences, this is what we’ve heard from many — if not...

Swrve, a mobile marketing automation company, has announced the launch of the Swrve Predictive Marketing Suite, a set of tools that lets...

Swrve, a mobile marketing automation company, has announced the launch of the Swrve Predictive Marketing Suite, a set of tools that lets...

In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are...

In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are...

We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time spent by platform is...

We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time spent by platform is...

Third-party data is the most controversial data source available to marketers. The market for data is in constant flux, and we can expect...

Third-party data is the most controversial data source available to marketers. The market for data is in constant flux, and we can expect...

announcements during its Leadership Summit in Florida on Wednesday to address the needs of mobile advertisers and publishers. Building on...

announcements during its Leadership Summit in Florida on Wednesday to address the needs of mobile advertisers and publishers. Building on...

If you currently use data to help grow your business, you will inevitably end up in a conversation as a manager or director that begins...

If you currently use data to help grow your business, you will inevitably end up in a conversation as a manager or director that begins...

There’s no doubt about it — Google Analytics is a powerful way to measure your site’s traffic and advertising ROI. But despite its...

There’s no doubt about it — Google Analytics is a powerful way to measure your site’s traffic and advertising ROI. But despite its...

We find ourselves two years in to the highly touted release of Universal Analytics (UA). As we look at the analytics landscape, there’s...