
5 Steps To Jump-Starting Your Programmatic Strategy
Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy. All those stragglers...

5 Steps To Jump-Starting Your Programmatic Strategy
Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy. All those stragglers...

Is Google’s Mobilegeddon Scaring Website Owners Into Bad Design Decisions?
“We aren’t worrying about our mobile traffic right now.” At my company Conversion Sciences, this is what we’ve heard from many — if not...

Is Google’s Mobilegeddon Scaring Website Owners Into Bad Design Decisions?
“We aren’t worrying about our mobile traffic right now.” At my company Conversion Sciences, this is what we’ve heard from many — if not...

Swrve Launches Predictive Marketing Suite For Mobile Apps
Swrve, a mobile marketing automation company, has announced the launch of the Swrve Predictive Marketing Suite, a set of tools that lets...

Swrve Launches Predictive Marketing Suite For Mobile Apps
Swrve, a mobile marketing automation company, has announced the launch of the Swrve Predictive Marketing Suite, a set of tools that lets...

5 Reasons Marketers Fail With Data
In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are...

5 Reasons Marketers Fail With Data
In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are...

Connecting The Dots With Device Targeting
We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time spent by platform is...

Connecting The Dots With Device Targeting
We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time spent by platform is...

Third-Party Data Is Awesome, But Maybe Too Powerful
Third-party data is the most controversial data source available to marketers. The market for data is in constant flux, and we can expect...

Third-Party Data Is Awesome, But Maybe Too Powerful
Third-party data is the most controversial data source available to marketers. The market for data is in constant flux, and we can expect...

DoubleClick Adds Cross-Device Measurement Across Web, Native Units, Programmatic Guaranteed
announcements during its Leadership Summit in Florida on Wednesday to address the needs of mobile advertisers and publishers. Building on...

DoubleClick Adds Cross-Device Measurement Across Web, Native Units, Programmatic Guaranteed
announcements during its Leadership Summit in Florida on Wednesday to address the needs of mobile advertisers and publishers. Building on...

Why Pay For GUIs Instead Of APIs?
If you currently use data to help grow your business, you will inevitably end up in a conversation as a manager or director that begins...

Why Pay For GUIs Instead Of APIs?
If you currently use data to help grow your business, you will inevitably end up in a conversation as a manager or director that begins...

3 “Hidden” Google Analytics Reports For Retailers
There’s no doubt about it — Google Analytics is a powerful way to measure your site’s traffic and advertising ROI. But despite its...

3 “Hidden” Google Analytics Reports For Retailers
There’s no doubt about it — Google Analytics is a powerful way to measure your site’s traffic and advertising ROI. But despite its...

Google’s Universal Analytics Two Years In: Hype Or Revolution?
We find ourselves two years in to the highly touted release of Universal Analytics (UA). As we look at the analytics landscape, there’s...