Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d A/B test my profile...

Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer...

Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer...

Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down...

Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down...

Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers...

Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers...

How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How...

How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How...

Earlier this month, Nanigans (my employer) released its analysis and accompanying infographic of Facebook advertising activity in Europe...

Earlier this month, Nanigans (my employer) released its analysis and accompanying infographic of Facebook advertising activity in Europe...

Want a quick look at how your latest Facebook Page post is performing? Facebook is now displaying stats for reach and clicks on the Page...

Want a quick look at how your latest Facebook Page post is performing? Facebook is now displaying stats for reach and clicks on the Page...

There have been some tremendous advances in understanding the value of digital (and offline) marketing initiatives in recent years. And...

There have been some tremendous advances in understanding the value of digital (and offline) marketing initiatives in recent years. And...

There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist. The “engagement...

There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist. The “engagement...

In this era of expansion of data-driven marketing, brands and their agencies have been eager to put their first-party data to work — to...

In this era of expansion of data-driven marketing, brands and their agencies have been eager to put their first-party data to work — to...

Note: This is part of our Martech Landscape series, which will look at various marketing technology platforms over the coming months. For...