The Human Side Of Data: The Opportunities For Marketers
In a time when marketers want more audience segmentation and data is king, it can be easy to forget that our goal is to reach people —...
top of page
Search
6 Conversion Principles You Can Learn From The Mere-Exposure Effect
Usually, the most effective “techniques” aren’t cute hacks about color or button size. They’re about the psychological underpinnings of...
6 Conversion Principles You Can Learn From The Mere-Exposure Effect
Usually, the most effective “techniques” aren’t cute hacks about color or button size. They’re about the psychological underpinnings of...
Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
In today’s marketing environment, your mission-critical third-party applications need to work together for the greater good — i.e., more...
Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
In today’s marketing environment, your mission-critical third-party applications need to work together for the greater good — i.e., more...
Are You Attribution-Ready?
This question has plagued marketers for decades. In the digital age we’re currently enjoying, the question has become even more...
Are You Attribution-Ready?
This question has plagued marketers for decades. In the digital age we’re currently enjoying, the question has become even more...
Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships
What does Starbucks CEO Howard Schultz know that some retailers don’t? In its most recent quarter, Starbucks reported solid earnings that...
Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships
What does Starbucks CEO Howard Schultz know that some retailers don’t? In its most recent quarter, Starbucks reported solid earnings that...
How To Banish Bad Bots From Your Site Analytics
Many marketers have a vague awareness about server Log Files, but few know that they can be used to clean up the analytics data you’re...
How To Banish Bad Bots From Your Site Analytics
Many marketers have a vague awareness about server Log Files, but few know that they can be used to clean up the analytics data you’re...
3 Steps To Better Holiday Insights With Cohort Analysis
Holiday planning season is in full swing, which brings up some big questions around customer retention. How do holiday customers compare...
3 Steps To Better Holiday Insights With Cohort Analysis
Holiday planning season is in full swing, which brings up some big questions around customer retention. How do holiday customers compare...
The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar…
It’s Friday, so Mark the CMO, Fiona the CFO and Shell, a representative of their agency, end the day by heading to happy hour. The casual...
The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar…
It’s Friday, so Mark the CMO, Fiona the CFO and Shell, a representative of their agency, end the day by heading to happy hour. The casual...
Measuring Accessibility In The User Experience (UX) And The Searcher Experience
Accessibility is an important facet of the user experience and of one of its subsets, the searcher experience. Too often, Web...
Measuring Accessibility In The User Experience (UX) And The Searcher Experience
Accessibility is an important facet of the user experience and of one of its subsets, the searcher experience. Too often, Web...
The 25% Rule For Reporting And Why It Matters
Detailed and consistent reporting is vital to any online marketing effort because it tells the story of the work being done. Both the...
The 25% Rule For Reporting And Why It Matters
Detailed and consistent reporting is vital to any online marketing effort because it tells the story of the work being done. Both the...
“We Test Everything” And Other Lies Online Marketers Tell
Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d A/B test my profile...
bottom of page