My last column dissected the difference between first-, second- and third-party data and why first-party data in particular is critical...

Since HubSpot coined the term “inbound marketing” in 2005, many businesses shifted from marketing strategies focused on outbound...

Since HubSpot coined the term “inbound marketing” in 2005, many businesses shifted from marketing strategies focused on outbound...

Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social...

Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social...

For brands and agencies to keep up with the constantly evolving consumer landscape, they need to be on the leading cusp of innovation —...

For brands and agencies to keep up with the constantly evolving consumer landscape, they need to be on the leading cusp of innovation —...

In front of you is an analytics report touting the success of a recent digital marketing campaign. Full of colorful charts and graphics,...

In front of you is an analytics report touting the success of a recent digital marketing campaign. Full of colorful charts and graphics,...

I was pleased to come across an article on Business Insider: “20 cognitive biases that screw up your decisions.” Now that’s a title a...

I was pleased to come across an article on Business Insider: “20 cognitive biases that screw up your decisions.” Now that’s a title a...

In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the...

In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the...

In marketing, as in most business sectors, things are moving at an increasingly fast rate, and as racing legend Mario Andretti once said,...

In marketing, as in most business sectors, things are moving at an increasingly fast rate, and as racing legend Mario Andretti once said,...

There’s an old saying: If you watch your pennies, your nickels and dimes will take care of themselves. The same is true with your...

There’s an old saying: If you watch your pennies, your nickels and dimes will take care of themselves. The same is true with your...

A recent IBM study (PDF) of 100 enterprise CMOs found that marketers are shifting customer acquisition investment from the top of the...

A recent IBM study (PDF) of 100 enterprise CMOs found that marketers are shifting customer acquisition investment from the top of the...

In a time when marketers want more audience segmentation and data is king, it can be easy to forget that our goal is to reach people —...