Fahad HDec 30, 20154 min readHow Marketing Can Use Big Data To Win Back UsersMost often in these situations marketers are desperate, and the effort is often accompanied by a deep discount or other incentive that...
Fahad HDec 28, 20153 min readThe Pressure’s On: Data’s Impact On Brand Partnerships In 2016The use of data is becoming more and more sophisticated, and third-party companies no longer have a data monopoly. More data is now held...
Fahad HDec 28, 20153 min readThe Pressure’s On: Data’s Impact On Brand Partnerships In 2016The use of data is becoming more and more sophisticated, and third-party companies no longer have a data monopoly. More data is now held...
Fahad HDec 24, 20152 min readDigging Into Data: Our Top Analytics & Marketing Columns For 2015With new technologies and a mountain of data at our fingertips, sorting and analyzing data have become more essential than ever before....
Fahad HDec 24, 20152 min readDigging Into Data: Our Top Analytics & Marketing Columns For 2015With new technologies and a mountain of data at our fingertips, sorting and analyzing data have become more essential than ever before....
Fahad HDec 23, 20153 min readGimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-HomeA recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style...
Fahad HDec 23, 20153 min readGimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-HomeA recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style...
Fahad HDec 23, 20153 min readGetting Attribution-Ready For The New YearTop brands like Walgreens have stated that attribution is on their wish list to figure out in 2016, so why shouldn’t it be on yours? The...
Fahad HDec 23, 20153 min readGetting Attribution-Ready For The New YearTop brands like Walgreens have stated that attribution is on their wish list to figure out in 2016, so why shouldn’t it be on yours? The...
Fahad HDec 22, 20152 min readUsing Search Data To Explain Media ImpactGoogle search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per...
Fahad HDec 22, 20152 min readUsing Search Data To Explain Media ImpactGoogle search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per...
Fahad HDec 17, 20151 min read10 Reasons Why You, The Search Marketer, Can Call Yourself A Data ScientistA standard definition for the job described as “data scientist” hasn’t yet been agreed upon, but the common denominator among the various...
Fahad HDec 17, 20151 min read10 Reasons Why You, The Search Marketer, Can Call Yourself A Data ScientistA standard definition for the job described as “data scientist” hasn’t yet been agreed upon, but the common denominator among the various...
Fahad HDec 16, 20151 min readData-Led Link Building: Audience Segmentation & AnalysisLink building remains the bedrock upon which long-term SEO success is built. Effectively using the wealth of data available to search...
Fahad HDec 16, 20151 min readData-Led Link Building: Audience Segmentation & AnalysisLink building remains the bedrock upon which long-term SEO success is built. Effectively using the wealth of data available to search...
Fahad HDec 16, 20155 min readIntentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise DiscoveriThe most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” but “That’s funny…” — Isaac Asimov...
Fahad HDec 16, 20155 min readIntentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise DiscoveriThe most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” but “That’s funny…” — Isaac Asimov...
Fahad HDec 14, 20152 min readPlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, AttributionLocation intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company...
Fahad HDec 14, 20152 min readPlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, AttributionLocation intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company...
Fahad HDec 10, 20153 min readA Data-Driven Approach To Customer RetentionAsk someone why he would choose one brand or company over another, and he’ll likely say “price.” It’s certainly true that a competitive...
