How Marketing Can Use Big Data To Win Back Users
Most often in these situations marketers are desperate, and the effort is often accompanied by a deep discount or other incentive that...
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The Pressure’s On: Data’s Impact On Brand Partnerships In 2016
The use of data is becoming more and more sophisticated, and third-party companies no longer have a data monopoly. More data is now held...
The Pressure’s On: Data’s Impact On Brand Partnerships In 2016
The use of data is becoming more and more sophisticated, and third-party companies no longer have a data monopoly. More data is now held...
Digging Into Data: Our Top Analytics & Marketing Columns For 2015
With new technologies and a mountain of data at our fingertips, sorting and analyzing data have become more essential than ever before....
Digging Into Data: Our Top Analytics & Marketing Columns For 2015
With new technologies and a mountain of data at our fingertips, sorting and analyzing data have become more essential than ever before....
Gimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-Home
A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style...
Gimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-Home
A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style...
Getting Attribution-Ready For The New Year
Top brands like Walgreens have stated that attribution is on their wish list to figure out in 2016, so why shouldn’t it be on yours? The...
Getting Attribution-Ready For The New Year
Top brands like Walgreens have stated that attribution is on their wish list to figure out in 2016, so why shouldn’t it be on yours? The...
Using Search Data To Explain Media Impact
Google search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per...
Using Search Data To Explain Media Impact
Google search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per...
10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
A standard definition for the job described as “data scientist” hasn’t yet been agreed upon, but the common denominator among the various...
10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
A standard definition for the job described as “data scientist” hasn’t yet been agreed upon, but the common denominator among the various...
Data-Led Link Building: Audience Segmentation & Analysis
Link building remains the bedrock upon which long-term SEO success is built. Effectively using the wealth of data available to search...
Data-Led Link Building: Audience Segmentation & Analysis
Link building remains the bedrock upon which long-term SEO success is built. Effectively using the wealth of data available to search...
Intentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise Discoveri
The most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” but “That’s funny…” — Isaac Asimov...
Intentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise Discoveri
The most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” but “That’s funny…” — Isaac Asimov...
PlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, Attribution
Location intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company...
PlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, Attribution
Location intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company...
A Data-Driven Approach To Customer Retention
Ask someone why he would choose one brand or company over another, and he’ll likely say “price.” It’s certainly true that a competitive...
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