A Fresh Start: 2016’s Marketing Outlook
As an optimist, I always start the year thinking about how to improve. I saw 2015 as a great year for innovations in marketing...
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Trump, Women And ISIS: What Marketers Can Learn From The Social Language Of The 2016 Election
Unless you’ve been living under a social media rock, it’s clear that the presidential election season is fully upon us. Between issues,...
Trump, Women And ISIS: What Marketers Can Learn From The Social Language Of The 2016 Election
Unless you’ve been living under a social media rock, it’s clear that the presidential election season is fully upon us. Between issues,...
2016: The Year Social Intelligence Makes Its Way To The Boardroom
Now that we’re a couple of weeks into 2016, we can easily draft post after post about what went right or wrong in 2015. Alternatively, we...
2016: The Year Social Intelligence Makes Its Way To The Boardroom
Now that we’re a couple of weeks into 2016, we can easily draft post after post about what went right or wrong in 2015. Alternatively, we...
IoT Data Helps A CRM Live Up To Its Name
Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of...
IoT Data Helps A CRM Live Up To Its Name
Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of...
Making The Most Of Google Analytics Audiences Within Your Search Campaigns
Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...
Making The Most Of Google Analytics Audiences Within Your Search Campaigns
Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...
A Look Back At Conversion And Analytics In 2015
What a year it was for Conversion and Analytics. Just in case you didn’t read (or listen to) every single Marketing Land column I wrote...
A Look Back At Conversion And Analytics In 2015
What a year it was for Conversion and Analytics. Just in case you didn’t read (or listen to) every single Marketing Land column I wrote...
The Definitive Guide To Digital Brand Lift
“And we’ll do a brand lift study,” added the seller to sweeten the digital media deal she was proposing. I was in a midtown restaurant in...
The Definitive Guide To Digital Brand Lift
“And we’ll do a brand lift study,” added the seller to sweeten the digital media deal she was proposing. I was in a midtown restaurant in...
The Contrarian Guide To Online Marketing
I want to point out a contrarian point of view gained from being in the trenches for over a decade. As with anything or anyone else, take...
The Contrarian Guide To Online Marketing
I want to point out a contrarian point of view gained from being in the trenches for over a decade. As with anything or anyone else, take...
5 Predictions For 2016 After Reaching “Peak Martech”
It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize...
5 Predictions For 2016 After Reaching “Peak Martech”
It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize...
Why Tag Management Is The Way Forward In 2016
State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found...
Why Tag Management Is The Way Forward In 2016
State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found...
How Marketing Can Use Big Data To Win Back Users
Most often in these situations marketers are desperate, and the effort is often accompanied by a deep discount or other incentive that...
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