As an optimist, I always start the year thinking about how to improve. I saw 2015 as a great year for innovations in marketing...

Unless you’ve been living under a social media rock, it’s clear that the presidential election season is fully upon us. Between issues,...

Unless you’ve been living under a social media rock, it’s clear that the presidential election season is fully upon us. Between issues,...

Now that we’re a couple of weeks into 2016, we can easily draft post after post about what went right or wrong in 2015. Alternatively, we...

Now that we’re a couple of weeks into 2016, we can easily draft post after post about what went right or wrong in 2015. Alternatively, we...

Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of...

Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of...

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...

What a year it was for Conversion and Analytics. Just in case you didn’t read (or listen to) every single Marketing Land column I wrote...

What a year it was for Conversion and Analytics. Just in case you didn’t read (or listen to) every single Marketing Land column I wrote...

“And we’ll do a brand lift study,” added the seller to sweeten the digital media deal she was proposing. I was in a midtown restaurant in...

“And we’ll do a brand lift study,” added the seller to sweeten the digital media deal she was proposing. I was in a midtown restaurant in...

I want to point out a contrarian point of view gained from being in the trenches for over a decade. As with anything or anyone else, take...

I want to point out a contrarian point of view gained from being in the trenches for over a decade. As with anything or anyone else, take...

It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize...

It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize...

State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found...

State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found...

Most often in these situations marketers are desperate, and the effort is often accompanied by a deep discount or other incentive that...