Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was...

Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was...

Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting...

Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting...

concepts of A/B and multivariate testing, but for many organizations, getting involved in testing still represents stepping into a new...

concepts of A/B and multivariate testing, but for many organizations, getting involved in testing still represents stepping into a new...

Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how...

Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how...

What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas...

What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas...

Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the results of...

Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the results of...

Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google...

Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google...

Marketing technology vendors everywhere are trying to deliver this message to digital marketers — why they’re better than the next option...

Marketing technology vendors everywhere are trying to deliver this message to digital marketers — why they’re better than the next option...

Many of my clients come back to me about four weeks after they’ve completed implementations processes with the same basic question, “Now...

Many of my clients come back to me about four weeks after they’ve completed implementations processes with the same basic question, “Now...

For marketers, knowing what to measure after a campaign goes live has been a difficult question to answer for decades. With so many...

For marketers, knowing what to measure after a campaign goes live has been a difficult question to answer for decades. With so many...