So you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking...

So you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking...

Every digital marketing strategy has an “end goal” designed to improve the bottom line. Many marketers focus on last-click attributed...

Every digital marketing strategy has an “end goal” designed to improve the bottom line. Many marketers focus on last-click attributed...

Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the...

Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the...

There are many paid search metrics that can define success in an account. In one account, the goal may be to reduce the cost per...

There are many paid search metrics that can define success in an account. In one account, the goal may be to reduce the cost per...

When Coca-Cola set out to up its data management game and learn more about its customers, the company looked to “cut through the digital...

When Coca-Cola set out to up its data management game and learn more about its customers, the company looked to “cut through the digital...

There has always been a high demand from companies, both big and small, to understand the breaking news in relevant industries and how it...

There has always been a high demand from companies, both big and small, to understand the breaking news in relevant industries and how it...

Even in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours in the day...

Even in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours in the day...

“It was the best of times, it was the worst of times.” While this quote was made famous in the 19th century, perhaps no truer words can...

“It was the best of times, it was the worst of times.” While this quote was made famous in the 19th century, perhaps no truer words can...

As the shift to mobile has happened, Google has placed more emphasis on calls, and mobile marketing is driving many millions of calls...

As the shift to mobile has happened, Google has placed more emphasis on calls, and mobile marketing is driving many millions of calls...

Last year, Google announced Smart Goals, a nifty product that can help advertisers create programmatic conversions when a true conversion...

Last year, Google announced Smart Goals, a nifty product that can help advertisers create programmatic conversions when a true conversion...