It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
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It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
CDP Institute launches vendor certification program, tools to help CDP buyers
To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the...
CDP Institute launches vendor certification program, tools to help CDP buyers
To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the...
How LinkedIn measures what matters to drive results
Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer...
How LinkedIn measures what matters to drive results
Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer...
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow
Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with...
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow
Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with...
McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences
In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic...
McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences
In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...
The new age of ‘customer’ data
The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said...
The new age of ‘customer’ data
The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said...
Where is Google Attribution?
In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Where is Google Attribution?
In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Crawl, walk, run and fly: The 4 stages of scaling website analytics
It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics,...
Crawl, walk, run and fly: The 4 stages of scaling website analytics
It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics,...
Here’s why you should take a deep dive into data to optimize your conversions
So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To recap: a successful...
Here’s why you should take a deep dive into data to optimize your conversions
So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To recap: a successful...
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