It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the...
To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the...
Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer...
Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer...
Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with...
Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with...
In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic...
In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic...
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...
The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said...
The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said...
In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics,...
It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics,...
So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To recap: a successful...
So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To recap: a successful...