Fahad HApr 6, 20193 min readIt’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycleSaira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
Fahad HApr 6, 20193 min readIt’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycleSaira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must...
Fahad HApr 4, 20191 min readCDP Institute launches vendor certification program, tools to help CDP buyersTo help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the...
Fahad HApr 4, 20191 min readCDP Institute launches vendor certification program, tools to help CDP buyersTo help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the...
Fahad HApr 1, 20193 min readHow LinkedIn measures what matters to drive resultsTracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer...
Fahad HApr 1, 20193 min readHow LinkedIn measures what matters to drive resultsTracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer...
Fahad HMar 28, 20193 min readAdobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNowSoftware giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with...
Fahad HMar 28, 20193 min readAdobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNowSoftware giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with...
Fahad HMar 26, 20192 min readMcDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiencesIn a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic...
Fahad HMar 26, 20192 min readMcDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiencesIn a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic...
Fahad HMar 12, 20194 min readMaking the leap from automatic….to intelligent marketing automationMarketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...
Fahad HMar 12, 20194 min readMaking the leap from automatic….to intelligent marketing automationMarketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...
Fahad HMar 8, 20193 min readThe new age of ‘customer’ dataThe martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said...
Fahad HMar 8, 20193 min readThe new age of ‘customer’ dataThe martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said...
Fahad HJan 31, 20193 min readWhere is Google Attribution?In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Fahad HJan 31, 20193 min readWhere is Google Attribution?In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Fahad HJan 17, 20195 min readCrawl, walk, run and fly: The 4 stages of scaling website analyticsIt can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics,...
Fahad HJan 17, 20195 min readCrawl, walk, run and fly: The 4 stages of scaling website analyticsIt can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics,...
Fahad HJan 17, 20193 min readHere’s why you should take a deep dive into data to optimize your conversionsSo, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To recap: a successful...
Fahad HJan 17, 20193 min readHere’s why you should take a deep dive into data to optimize your conversionsSo, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To recap: a successful...
