How to understand the value of content and measure digital emotion
Measuring emotional engagement and understanding the value of content requires access to qualitative data and deeper audience insights...
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How to understand the value of content and measure digital emotion
Measuring emotional engagement and understanding the value of content requires access to qualitative data and deeper audience insights...
Convergence and the power of data in modern marketing
Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The...
Convergence and the power of data in modern marketing
Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The...
Three golden rules for forecasting
Ah, forecasting — it’s a task I personally enjoy, but I know it’s not a universally loved process. That said, forecasting demand is an...
Three golden rules for forecasting
Ah, forecasting — it’s a task I personally enjoy, but I know it’s not a universally loved process. That said, forecasting demand is an...
Enough analysis, already! 8 tips for avoiding data fatigue
“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may...
Enough analysis, already! 8 tips for avoiding data fatigue
“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may...
Google Analytics now secures all web traffic
Google alerted Analytics users on Wednesday that it will now be securing all traffic communication of websites using Google Analytics,...
Google Analytics now secures all web traffic
Google alerted Analytics users on Wednesday that it will now be securing all traffic communication of websites using Google Analytics,...
4 key Facebook trends e-commerce advertisers need to know in 2016
With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...
4 key Facebook trends e-commerce advertisers need to know in 2016
With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...
A new approach to measuring engagement on content-heavy sites
We don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with...
A new approach to measuring engagement on content-heavy sites
We don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with...
Google Analytics’ mobile app gets a major upgrade on iOS & Android
Image via official Google Analytics blog Google Analytics has released a significant upgrade of its mobile apps. The new app — version...
Google Analytics’ mobile app gets a major upgrade on iOS & Android
Image via official Google Analytics blog Google Analytics has released a significant upgrade of its mobile apps. The new app — version...
Why agencies and marketers need to think and act like data companies
The digital advertising industry is no stranger to keeping up with new advances, but many are struggling with today’s most important...
Why agencies and marketers need to think and act like data companies
The digital advertising industry is no stranger to keeping up with new advances, but many are struggling with today’s most important...
How to ensure your campaign uses the best-available targeting data
It’s 11:30 a.m., and a reminder notification appears on your desktop. It reads, “Two weeks until campaign launch — ensure data is...
How to ensure your campaign uses the best-available targeting data
It’s 11:30 a.m., and a reminder notification appears on your desktop. It reads, “Two weeks until campaign launch — ensure data is...
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