Fahad HMay 18, 20163 min readHow to understand the value of content and measure digital emotionMeasuring emotional engagement and understanding the value of content requires access to qualitative data and deeper audience insights...
Fahad HMay 18, 20163 min readHow to understand the value of content and measure digital emotionMeasuring emotional engagement and understanding the value of content requires access to qualitative data and deeper audience insights...
Fahad HMay 11, 20164 min readConvergence and the power of data in modern marketingScott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The...
Fahad HMay 11, 20164 min readConvergence and the power of data in modern marketingScott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The...
Fahad HMay 6, 20164 min readThree golden rules for forecastingAh, forecasting — it’s a task I personally enjoy, but I know it’s not a universally loved process. That said, forecasting demand is an...
Fahad HMay 6, 20164 min readThree golden rules for forecastingAh, forecasting — it’s a task I personally enjoy, but I know it’s not a universally loved process. That said, forecasting demand is an...
Fahad HMay 6, 20163 min readEnough analysis, already! 8 tips for avoiding data fatigue“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may...
Fahad HMay 6, 20163 min readEnough analysis, already! 8 tips for avoiding data fatigue“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may...
Fahad HApr 28, 20161 min readGoogle Analytics now secures all web trafficGoogle alerted Analytics users on Wednesday that it will now be securing all traffic communication of websites using Google Analytics,...
Fahad HApr 28, 20161 min readGoogle Analytics now secures all web trafficGoogle alerted Analytics users on Wednesday that it will now be securing all traffic communication of websites using Google Analytics,...
Fahad HApr 27, 20163 min read4 key Facebook trends e-commerce advertisers need to know in 2016With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...
Fahad HApr 27, 20163 min read4 key Facebook trends e-commerce advertisers need to know in 2016With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...
Fahad HApr 25, 20166 min readA new approach to measuring engagement on content-heavy sitesWe don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with...
Fahad HApr 25, 20166 min readA new approach to measuring engagement on content-heavy sitesWe don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with...
Fahad HApr 21, 20161 min readGoogle Analytics’ mobile app gets a major upgrade on iOS & AndroidImage via official Google Analytics blog Google Analytics has released a significant upgrade of its mobile apps. The new app — version...
Fahad HApr 21, 20161 min readGoogle Analytics’ mobile app gets a major upgrade on iOS & AndroidImage via official Google Analytics blog Google Analytics has released a significant upgrade of its mobile apps. The new app — version...
Fahad HApr 18, 20163 min readWhy agencies and marketers need to think and act like data companiesThe digital advertising industry is no stranger to keeping up with new advances, but many are struggling with today’s most important...
Fahad HApr 18, 20163 min readWhy agencies and marketers need to think and act like data companiesThe digital advertising industry is no stranger to keeping up with new advances, but many are struggling with today’s most important...
Fahad HApr 15, 20164 min readHow to ensure your campaign uses the best-available targeting dataIt’s 11:30 a.m., and a reminder notification appears on your desktop. It reads, “Two weeks until campaign launch — ensure data is...
Fahad HApr 15, 20164 min readHow to ensure your campaign uses the best-available targeting dataIt’s 11:30 a.m., and a reminder notification appears on your desktop. It reads, “Two weeks until campaign launch — ensure data is...
