Creating the VIP treatment for your customers
Imagine the ultimate online shopping experience: An hour after you search online for a pair of shoes for an upcoming event, your favorite...
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Creating the VIP treatment for your customers
Imagine the ultimate online shopping experience: An hour after you search online for a pair of shoes for an upcoming event, your favorite...
Attribution, one step at a time
Marketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate,...
Attribution, one step at a time
Marketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate,...
Google Analytics begins breaking out iOS traffic by model (when it can)
If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad...
Google Analytics begins breaking out iOS traffic by model (when it can)
If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad...
Is your SEO data steering you wrong?
With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at...
Is your SEO data steering you wrong?
With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at...
True performance baselines & ROI for SEO without attribution modeling
It’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing...
True performance baselines & ROI for SEO without attribution modeling
It’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing...
Using data science to improve your enterprise paid search marketing results
If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the...
Using data science to improve your enterprise paid search marketing results
If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the...
Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness
As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars are pouring into sports sponsorships as major brands hope...
Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness
As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars are pouring into sports sponsorships as major brands hope...
Google releases free version of Data Studio custom reporting product
Google has released Google Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360. The free...
Google releases free version of Data Studio custom reporting product
Google has released Google Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360. The free...
Adjusting to Google’s ad layout change with attribution tools
Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...
Adjusting to Google’s ad layout change with attribution tools
Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...
How to write a digital data & analytics RFP
The dreaded request for proposal. It can be time-consuming, stressful, with a sometimes disappointingly low return on investment. And...
How to write a digital data & analytics RFP
The dreaded request for proposal. It can be time-consuming, stressful, with a sometimes disappointingly low return on investment. And...
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