Fahad HJun 13, 20164 min readCreating the VIP treatment for your customersImagine the ultimate online shopping experience: An hour after you search online for a pair of shoes for an upcoming event, your favorite...
Fahad HJun 13, 20164 min readCreating the VIP treatment for your customersImagine the ultimate online shopping experience: An hour after you search online for a pair of shoes for an upcoming event, your favorite...
Fahad HJun 10, 20163 min readAttribution, one step at a timeMarketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate,...
Fahad HJun 10, 20163 min readAttribution, one step at a timeMarketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate,...
Fahad HJun 9, 20162 min readGoogle Analytics begins breaking out iOS traffic by model (when it can)If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad...
Fahad HJun 9, 20162 min readGoogle Analytics begins breaking out iOS traffic by model (when it can)If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad...
Fahad HJun 8, 20162 min readIs your SEO data steering you wrong?With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at...
Fahad HJun 8, 20162 min readIs your SEO data steering you wrong?With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at...
Fahad HJun 2, 20161 min readTrue performance baselines & ROI for SEO without attribution modelingIt’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing...
Fahad HJun 2, 20161 min readTrue performance baselines & ROI for SEO without attribution modelingIt’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing...
Fahad HJun 2, 20163 min readUsing data science to improve your enterprise paid search marketing resultsIf you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the...
Fahad HJun 2, 20163 min readUsing data science to improve your enterprise paid search marketing resultsIf you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the...
Fahad HJun 1, 20164 min readPerformance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectivenessAs the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars are pouring into sports sponsorships as major brands hope...
Fahad HJun 1, 20164 min readPerformance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectivenessAs the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars are pouring into sports sponsorships as major brands hope...
Fahad HMay 25, 20162 min readGoogle releases free version of Data Studio custom reporting productGoogle has released Google Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360. The free...
Fahad HMay 25, 20162 min readGoogle releases free version of Data Studio custom reporting productGoogle has released Google Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360. The free...
Fahad HMay 25, 20163 min readAdjusting to Google’s ad layout change with attribution toolsInstead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...
Fahad HMay 25, 20163 min readAdjusting to Google’s ad layout change with attribution toolsInstead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...
Fahad HMay 23, 20169 min readHow to write a digital data & analytics RFPThe dreaded request for proposal. It can be time-consuming, stressful, with a sometimes disappointingly low return on investment. And...
Fahad HMay 23, 20169 min readHow to write a digital data & analytics RFPThe dreaded request for proposal. It can be time-consuming, stressful, with a sometimes disappointingly low return on investment. And...
