Fahad HAug 10, 20164 min readPersonas, polls and personalization: What’s behind the election of our lives?If you’re a fan of “House of Cards,” you know what a plot twist Pollyhop was in season four (and if you’re not caught up, SPOILER...
Fahad HAug 10, 20164 min readPersonas, polls and personalization: What’s behind the election of our lives?If you’re a fan of “House of Cards,” you know what a plot twist Pollyhop was in season four (and if you’re not caught up, SPOILER...
Fahad HAug 8, 20161 min readKPIs for SEO: measuring SEO successMeasuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so...
Fahad HAug 8, 20161 min readKPIs for SEO: measuring SEO successMeasuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so...
Fahad HAug 4, 20164 min readData and tag management: the DNA of marketing personalizationPersonalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of...
Fahad HAug 4, 20164 min readData and tag management: the DNA of marketing personalizationPersonalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of...
Fahad HAug 4, 20161 min readGoogle Analytics launches Demo Account for learning & trainingTo help people gain experience with Google Analytics, Google is launching Demo Account for Analytics. The idea is to give those...
Fahad HAug 4, 20161 min readGoogle Analytics launches Demo Account for learning & trainingTo help people gain experience with Google Analytics, Google is launching Demo Account for Analytics. The idea is to give those...
Fahad HAug 2, 20164 min read3 digital marketing trends the customer-centric CMO must prepare for nowDigital marketing is on the precipice of major change, driven by new technologies and the multi-screening, highly connected consumer....
Fahad HAug 2, 20164 min read3 digital marketing trends the customer-centric CMO must prepare for nowDigital marketing is on the precipice of major change, driven by new technologies and the multi-screening, highly connected consumer....
Fahad HJul 29, 20161 min readHow to download all of your landing pages from Google Search Console via Analytics Edge — and Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the...
Fahad HJul 29, 20161 min readHow to download all of your landing pages from Google Search Console via Analytics Edge — and Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the...
Fahad HJul 27, 20161 min readUse Power BI to supercharge your SEOTake advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find...
Fahad HJul 27, 20161 min readUse Power BI to supercharge your SEOTake advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find...
Fahad HJul 26, 20165 min readCustomer journeys, blind spots & burgers: Lessons from fast-food marketingFor marketers, customer journey analysis often results in accidental narcissism. Analytics are supposed to illuminate our blind spots,...
Fahad HJul 26, 20165 min readCustomer journeys, blind spots & burgers: Lessons from fast-food marketingFor marketers, customer journey analysis often results in accidental narcissism. Analytics are supposed to illuminate our blind spots,...
Fahad HJul 26, 20162 min readUbimo and Cuebiq offer integrated offline data for real-time campaign optimizationIn another move that underscores the growing importance of location analytics, self-service mobile programmatic platform Ubimo has teamed...
Fahad HJul 26, 20162 min readUbimo and Cuebiq offer integrated offline data for real-time campaign optimizationIn another move that underscores the growing importance of location analytics, self-service mobile programmatic platform Ubimo has teamed...
Fahad HJul 26, 20164 min readTired of broken promises from politicians? Demand KPIs!The older I get, the more cynical I become about politics. And I’m not alone. The percentage of Americans who trust the federal...
Fahad HJul 26, 20164 min readTired of broken promises from politicians? Demand KPIs!The older I get, the more cynical I become about politics. And I’m not alone. The percentage of Americans who trust the federal...
