E-commerce trends: the difference between winning and almost winning
No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in...
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E-commerce trends: the difference between winning and almost winning
No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in...
From insight to action: 3 common pitfalls and strategies for more actionable data
mining for customer insights. But an abundance of customer insights does not always lead to more data-driven marketing strategies. The...
From insight to action: 3 common pitfalls and strategies for more actionable data
mining for customer insights. But an abundance of customer insights does not always lead to more data-driven marketing strategies. The...
How a Google Analytics change may be skewing your view of SEO’s value
When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making...
How a Google Analytics change may be skewing your view of SEO’s value
When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making...
How to use Google Analytics audience data to make media and marketing decisions
Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management,...
How to use Google Analytics audience data to make media and marketing decisions
Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management,...
Every call is becoming data: Rich customer data revolutionizes call analytics
Rich data is about to do for call analytics what it has done for customer behavior online: build a rich profile of each caller and...
Every call is becoming data: Rich customer data revolutionizes call analytics
Rich data is about to do for call analytics what it has done for customer behavior online: build a rich profile of each caller and...
Integrate lifetime value to benefit a customer-led SEO strategy
I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you...
Integrate lifetime value to benefit a customer-led SEO strategy
I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you...
Chasm between GRP and digital metrics highlights need for cross-screen standards
YouTube CEO Susan Wojcicki declared that the video site captures more attention from 18- to 49-year-olds on mobile alone than does any...
Chasm between GRP and digital metrics highlights need for cross-screen standards
YouTube CEO Susan Wojcicki declared that the video site captures more attention from 18- to 49-year-olds on mobile alone than does any...
How to find the right analytics for the right marketing job
To meet this growing demand, successful marketers are making greater use of digital analytics. Yet many marketers either don’t fully...
How to find the right analytics for the right marketing job
To meet this growing demand, successful marketers are making greater use of digital analytics. Yet many marketers either don’t fully...
A look at Facebook’s carousel ad and the latest pricing trends on the network
Facebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text...
A look at Facebook’s carousel ad and the latest pricing trends on the network
Facebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text...
Designing dashboards people will actually use
data visualization are hot-button topics in the analytics industry, and for good reason. Effective dashboards can democratize access to...
Designing dashboards people will actually use
data visualization are hot-button topics in the analytics industry, and for good reason. Effective dashboards can democratize access to...
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