Fahad HSep 13, 20165 min readE-commerce trends: the difference between winning and almost winningNo marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in...
Fahad HSep 13, 20165 min readE-commerce trends: the difference between winning and almost winningNo marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in...
Fahad HSep 7, 20163 min readFrom insight to action: 3 common pitfalls and strategies for more actionable datamining for customer insights. But an abundance of customer insights does not always lead to more data-driven marketing strategies. The...
Fahad HSep 7, 20163 min readFrom insight to action: 3 common pitfalls and strategies for more actionable datamining for customer insights. But an abundance of customer insights does not always lead to more data-driven marketing strategies. The...
Fahad HSep 5, 20161 min readHow a Google Analytics change may be skewing your view of SEO’s valueWhen doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making...
Fahad HSep 5, 20161 min readHow a Google Analytics change may be skewing your view of SEO’s valueWhen doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making...
Fahad HAug 29, 20163 min readHow to use Google Analytics audience data to make media and marketing decisionsBoth Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management,...
Fahad HAug 29, 20163 min readHow to use Google Analytics audience data to make media and marketing decisionsBoth Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management,...
Fahad HAug 26, 20165 min readEvery call is becoming data: Rich customer data revolutionizes call analyticsRich data is about to do for call analytics what it has done for customer behavior online: build a rich profile of each caller and...
Fahad HAug 26, 20165 min readEvery call is becoming data: Rich customer data revolutionizes call analyticsRich data is about to do for call analytics what it has done for customer behavior online: build a rich profile of each caller and...
Fahad HAug 24, 20162 min readIntegrate lifetime value to benefit a customer-led SEO strategyI recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you...
Fahad HAug 24, 20162 min readIntegrate lifetime value to benefit a customer-led SEO strategyI recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you...
Fahad HAug 24, 20163 min readChasm between GRP and digital metrics highlights need for cross-screen standardsYouTube CEO Susan Wojcicki declared that the video site captures more attention from 18- to 49-year-olds on mobile alone than does any...
Fahad HAug 24, 20163 min readChasm between GRP and digital metrics highlights need for cross-screen standardsYouTube CEO Susan Wojcicki declared that the video site captures more attention from 18- to 49-year-olds on mobile alone than does any...
Fahad HAug 18, 20164 min readHow to find the right analytics for the right marketing jobTo meet this growing demand, successful marketers are making greater use of digital analytics. Yet many marketers either don’t fully...
Fahad HAug 18, 20164 min readHow to find the right analytics for the right marketing jobTo meet this growing demand, successful marketers are making greater use of digital analytics. Yet many marketers either don’t fully...
Fahad HAug 17, 20163 min readA look at Facebook’s carousel ad and the latest pricing trends on the networkFacebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text...
Fahad HAug 17, 20163 min readA look at Facebook’s carousel ad and the latest pricing trends on the networkFacebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text...
Fahad HAug 15, 20164 min readDesigning dashboards people will actually usedata visualization are hot-button topics in the analytics industry, and for good reason. Effective dashboards can democratize access to...
Fahad HAug 15, 20164 min readDesigning dashboards people will actually usedata visualization are hot-button topics in the analytics industry, and for good reason. Effective dashboards can democratize access to...
