Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new...

Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new...

Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the...

Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the...

Brand managers have to contend with long-established brands (e.g., Pepsi and Coke), hot new trends (e.g., coconut water), and even...

Brand managers have to contend with long-established brands (e.g., Pepsi and Coke), hot new trends (e.g., coconut water), and even...

A wiser man (or woman) than I coined the quintessential acronym of paid search. Rather than the ABCs of sales (Always Be Closing), savvy...

A wiser man (or woman) than I coined the quintessential acronym of paid search. Rather than the ABCs of sales (Always Be Closing), savvy...

Attribution is the science behind assigning values to individual touch points throughout a customer’s decision journey. It’s not only a...

Attribution is the science behind assigning values to individual touch points throughout a customer’s decision journey. It’s not only a...

Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused on...

Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused on...

Google Analytics desktop UI is getting a refresh, according to today’s post on the Google Analytics Solutions blog. The new updates,...

Google Analytics desktop UI is getting a refresh, according to today’s post on the Google Analytics Solutions blog. The new updates,...

The challenge of actually activating your data for a competitive advantage is often thought of as a technical problem: If only we had...

The challenge of actually activating your data for a competitive advantage is often thought of as a technical problem: If only we had...

Spoiled for choice Don’t get me wrong. I love data as much as the next digital media and advertising guy, but I am growing increasingly...

Spoiled for choice Don’t get me wrong. I love data as much as the next digital media and advertising guy, but I am growing increasingly...

Jeffrey and Bryan Eisenberg at an amazing business school called the Wizard Academy. Who knew this seminar would have an impact on our...

Jeffrey and Bryan Eisenberg at an amazing business school called the Wizard Academy. Who knew this seminar would have an impact on our...