In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven...

In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven...

The battle for the consumer’s share of mind and wallet gets more complex every day. And to win, companies are looking to transform their...

The battle for the consumer’s share of mind and wallet gets more complex every day. And to win, companies are looking to transform their...

Omnichannel is both an overused buzzword and perhaps, in idealized form, an unattainable goal. In its simplest formulation, it’s an...

Omnichannel is both an overused buzzword and perhaps, in idealized form, an unattainable goal. In its simplest formulation, it’s an...

A screen from Snaplytics A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it...

A screen from Snaplytics A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it...

With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens...

With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens...

In any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in...

In any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in...

Marketing attribution continues to provoke many discussions, theories and debates these days. As stated in the intro to Christi Olson’s...

Marketing attribution continues to provoke many discussions, theories and debates these days. As stated in the intro to Christi Olson’s...

data-driven marketing. This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make...

data-driven marketing. This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make...

While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business...

While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business...

Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more...

Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more...