7 Google Analytics reports that demystify your B2B audience
In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven...
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7 Google Analytics reports that demystify your B2B audience
In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven...
So you have the data. Now what?
The battle for the consumer’s share of mind and wallet gets more complex every day. And to win, companies are looking to transform their...
So you have the data. Now what?
The battle for the consumer’s share of mind and wallet gets more complex every day. And to win, companies are looking to transform their...
Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Omnichannel is both an overused buzzword and perhaps, in idealized form, an unattainable goal. In its simplest formulation, it’s an...
Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts
Omnichannel is both an overused buzzword and perhaps, in idealized form, an unattainable goal. In its simplest formulation, it’s an...
Snaplytics launches Snapchat analytics
A screen from Snaplytics A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it...
Snaplytics launches Snapchat analytics
A screen from Snaplytics A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it...
Does your marketing suffer from memory loss when customers switch devices?
With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens...
Does your marketing suffer from memory loss when customers switch devices?
With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens...
Q4 must-knows for CMOs: Crucial developments across channels
In any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in...
Q4 must-knows for CMOs: Crucial developments across channels
In any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in...
Beyond heuristics: Algorithmic multi-channel attribution
Marketing attribution continues to provoke many discussions, theories and debates these days. As stated in the intro to Christi Olson’s...
Beyond heuristics: Algorithmic multi-channel attribution
Marketing attribution continues to provoke many discussions, theories and debates these days. As stated in the intro to Christi Olson’s...
Why marketers must be data-driven
data-driven marketing. This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make...
Why marketers must be data-driven
data-driven marketing. This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make...
Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson
While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business...
Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson
While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business...
Connect audience insight to your SEO strategy
Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more...
Connect audience insight to your SEO strategy
Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more...
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