Fahad HMay 8, 20193 min readGoogle’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingAs expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its...
Fahad HMay 8, 20193 min readGoogle’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingAs expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its...
Fahad HMay 6, 20192 min readReported Google browser change could be final death blow to cookiesGoogle is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the...
Fahad HMay 6, 20192 min readReported Google browser change could be final death blow to cookiesGoogle is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the...
Fahad HMay 3, 20195 min readWhy you want ‘clumpy’ binge-buying customersWe’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in...
Fahad HMay 3, 20195 min readWhy you want ‘clumpy’ binge-buying customersWe’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in...
Fahad HApr 29, 20191 min readParallel tracking goes live for Google Ads display campaigns May 1After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
Fahad HApr 29, 20191 min readParallel tracking goes live for Google Ads display campaigns May 1After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
Fahad HApr 26, 20193 min readBuying audience data: A lesson from 4 Subway marketing slogansToday, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to...
Fahad HApr 26, 20193 min readBuying audience data: A lesson from 4 Subway marketing slogansToday, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to...
Fahad HApr 23, 20193 min readA new customer experience, how AI is changing marketingIn the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Fahad HApr 23, 20193 min readA new customer experience, how AI is changing marketingIn the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Fahad HApr 22, 20193 min readPersonalizing UX: Why Zillow Group moved beyond AB testingAaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a...
Fahad HApr 22, 20193 min readPersonalizing UX: Why Zillow Group moved beyond AB testingAaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a...
Fahad HApr 19, 20194 min readHere’s how to get the most out of your marketing analytics investmentGartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and...
Fahad HApr 19, 20194 min readHere’s how to get the most out of your marketing analytics investmentGartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and...
Fahad HApr 18, 20192 min readAdStage launches Google Sheets add-on for cross-channel campaign dataNow AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for...
Fahad HApr 18, 20192 min readAdStage launches Google Sheets add-on for cross-channel campaign dataNow AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for...
Fahad HApr 12, 20191 min readSupermetrics for BigQuery launches on Google Cloud Platform MarketplaceSupermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform. Supermetrics has launched...
Fahad HApr 12, 20191 min readSupermetrics for BigQuery launches on Google Cloud Platform MarketplaceSupermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform. Supermetrics has launched...
