Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fing
As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its...
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Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fing
As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its...
Reported Google browser change could be final death blow to cookies
Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the...
Reported Google browser change could be final death blow to cookies
Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the...
Why you want ‘clumpy’ binge-buying customers
We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in...
Why you want ‘clumpy’ binge-buying customers
We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in...
Parallel tracking goes live for Google Ads display campaigns May 1
After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
Parallel tracking goes live for Google Ads display campaigns May 1
After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
Buying audience data: A lesson from 4 Subway marketing slogans
Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to...
Buying audience data: A lesson from 4 Subway marketing slogans
Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Personalizing UX: Why Zillow Group moved beyond AB testing
Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a...
Personalizing UX: Why Zillow Group moved beyond AB testing
Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a...
Here’s how to get the most out of your marketing analytics investment
Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and...
Here’s how to get the most out of your marketing analytics investment
Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and...
AdStage launches Google Sheets add-on for cross-channel campaign data
Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for...
AdStage launches Google Sheets add-on for cross-channel campaign data
Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for...
Supermetrics for BigQuery launches on Google Cloud Platform Marketplace
Supermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform. Supermetrics has launched...
Supermetrics for BigQuery launches on Google Cloud Platform Marketplace
Supermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform. Supermetrics has launched...
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