Fahad HJan 9, 20171 min readChoosing an attribution model: When, not whichAttribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult...
Fahad HJan 9, 20171 min readData privacy: Picking the lock on Pandora’s box“This complaint concerns toys that spy.” That’s the stark opening sentence of a Federal Trade Commission complaint that a collection of...
Fahad HJan 9, 20171 min readData privacy: Picking the lock on Pandora’s box“This complaint concerns toys that spy.” That’s the stark opening sentence of a Federal Trade Commission complaint that a collection of...
Fahad HJan 4, 20174 min readCheap data: You are about to get so much better at marketingIn 2012, my agency, Conversion Sciences, completed an eye-tracking study of video. To complete that study, we sought 25 random...
Fahad HJan 4, 20174 min readCheap data: You are about to get so much better at marketingIn 2012, my agency, Conversion Sciences, completed an eye-tracking study of video. To complete that study, we sought 25 random...
Fahad HJan 3, 20171 min readFrom retention to adaptive analytics, here’s your 2017 marketing previewAt least, that is the hope. Based on the institutional knowledge I’ve gathered over the past year, from my own practice of marketing and...
Fahad HJan 3, 20171 min readFrom retention to adaptive analytics, here’s your 2017 marketing previewAt least, that is the hope. Based on the institutional knowledge I’ve gathered over the past year, from my own practice of marketing and...
Fahad HJan 3, 201714 min readDigital analytics industry veteran roundup: What’s in store for 2017Last year at this time, an impressive group of data and analytics industry specialists answered a single question in preparation for the...
Fahad HJan 3, 201714 min readDigital analytics industry veteran roundup: What’s in store for 2017Last year at this time, an impressive group of data and analytics industry specialists answered a single question in preparation for the...
Fahad HDec 23, 20162 min readCross-device ad tech: How to vet potential partners providing this critical stack elementBuilding, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best,...
Fahad HDec 23, 20162 min readCross-device ad tech: How to vet potential partners providing this critical stack elementBuilding, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best,...
Fahad HDec 23, 20163 min readHow analytics data should fuel creativityHow will you create heart-stopping, memorable experiences that will win over your digitally sophisticated customers? The same customers...
Fahad HDec 23, 20163 min readHow analytics data should fuel creativityHow will you create heart-stopping, memorable experiences that will win over your digitally sophisticated customers? The same customers...
Fahad HDec 22, 20161 min read6 questions to help you evaluate an attribution modeling vendorDisclosures are tricky. Facebook will be sued over its disclosure of the snafu in its video metrics. Would they be in this legal mess if...
Fahad HDec 22, 20161 min read6 questions to help you evaluate an attribution modeling vendorDisclosures are tricky. Facebook will be sued over its disclosure of the snafu in its video metrics. Would they be in this legal mess if...
Fahad HDec 21, 20162 min readThe power of data ownership: Getting it right in 2017Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent...
Fahad HDec 21, 20162 min readThe power of data ownership: Getting it right in 2017Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent...
Fahad HDec 16, 20161 min readThe death of predictionPrediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the...
Fahad HDec 16, 20161 min readThe death of predictionPrediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the...
Fahad HDec 16, 20164 min readHow to get the most value from your marketing metricsIntuitive — Your marketing decisions aren’t data-based; intuition drives them. Inspired — You value data and consider it in some way,...
