Choosing an attribution model: When, not which
Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult...
top of page
Search
Data privacy: Picking the lock on Pandora’s box
“This complaint concerns toys that spy.” That’s the stark opening sentence of a Federal Trade Commission complaint that a collection of...
Data privacy: Picking the lock on Pandora’s box
“This complaint concerns toys that spy.” That’s the stark opening sentence of a Federal Trade Commission complaint that a collection of...
Cheap data: You are about to get so much better at marketing
In 2012, my agency, Conversion Sciences, completed an eye-tracking study of video. To complete that study, we sought 25 random...
Cheap data: You are about to get so much better at marketing
In 2012, my agency, Conversion Sciences, completed an eye-tracking study of video. To complete that study, we sought 25 random...
From retention to adaptive analytics, here’s your 2017 marketing preview
At least, that is the hope. Based on the institutional knowledge I’ve gathered over the past year, from my own practice of marketing and...
From retention to adaptive analytics, here’s your 2017 marketing preview
At least, that is the hope. Based on the institutional knowledge I’ve gathered over the past year, from my own practice of marketing and...
Digital analytics industry veteran roundup: What’s in store for 2017
Last year at this time, an impressive group of data and analytics industry specialists answered a single question in preparation for the...
Digital analytics industry veteran roundup: What’s in store for 2017
Last year at this time, an impressive group of data and analytics industry specialists answered a single question in preparation for the...
Cross-device ad tech: How to vet potential partners providing this critical stack element
Building, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best,...
Cross-device ad tech: How to vet potential partners providing this critical stack element
Building, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best,...
How analytics data should fuel creativity
How will you create heart-stopping, memorable experiences that will win over your digitally sophisticated customers? The same customers...
How analytics data should fuel creativity
How will you create heart-stopping, memorable experiences that will win over your digitally sophisticated customers? The same customers...
6 questions to help you evaluate an attribution modeling vendor
Disclosures are tricky. Facebook will be sued over its disclosure of the snafu in its video metrics. Would they be in this legal mess if...
6 questions to help you evaluate an attribution modeling vendor
Disclosures are tricky. Facebook will be sued over its disclosure of the snafu in its video metrics. Would they be in this legal mess if...
The power of data ownership: Getting it right in 2017
Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent...
The power of data ownership: Getting it right in 2017
Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent...
The death of prediction
Prediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the...
The death of prediction
Prediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the...
How to get the most value from your marketing metrics
Intuitive — Your marketing decisions aren’t data-based; intuition drives them. Inspired — You value data and consider it in some way,...
bottom of page