How data and technology will affect your marketing in 2017
If you have read the annual prediction articles in the last few years, one of the prominent projections you’ve likely seen is, “This is...
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9 studies for landing pages that work
cheap behavioral data will fundamentally change the way we do online marketing. How would this look for something as straightforward as...
9 studies for landing pages that work
cheap behavioral data will fundamentally change the way we do online marketing. How would this look for something as straightforward as...
How audience profiling, based on real-time online customer interactions, reveals the faces in the cr
Getting to know customers and prospects on a personal level is the only way marketers can truly understand what will be relevant to them,...
How audience profiling, based on real-time online customer interactions, reveals the faces in the cr
Getting to know customers and prospects on a personal level is the only way marketers can truly understand what will be relevant to them,...
How digital media won the White House for an ‘analog’ audience
Recently in my opening remarks at The 614 Group’s Brand Safety Summit, I pointed out that while Donald Trump claims the media hates him,...
How digital media won the White House for an ‘analog’ audience
Recently in my opening remarks at The 614 Group’s Brand Safety Summit, I pointed out that while Donald Trump claims the media hates him,...
Three concepts to help you hit this year’s targets
Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset,...
Three concepts to help you hit this year’s targets
Here we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset,...
3 reasons why you can safely ignore your competitors’ traffic metrics
Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of...
3 reasons why you can safely ignore your competitors’ traffic metrics
Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of...
Marketing budget increases: Tips for wielding a double-edged sword for 2017
January 2017 is a pivotal moment in time for the marketing discipline. According to a recent Gartner study, 2017 marks the third...
Marketing budget increases: Tips for wielding a double-edged sword for 2017
January 2017 is a pivotal moment in time for the marketing discipline. According to a recent Gartner study, 2017 marks the third...
Is your marketing team effective? A 5-question test
Come back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase “rockstar developer” was still being used...
Is your marketing team effective? A 5-question test
Come back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase “rockstar developer” was still being used...
The tracking trap in digital marketing
In Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically...
The tracking trap in digital marketing
In Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically...
Are your paid search ads making the right impression?
Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric....
Are your paid search ads making the right impression?
Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric....
Choosing an attribution model: When, not which
Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult...
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