Fahad HJan 26, 20171 min readHow data and technology will affect your marketing in 2017If you have read the annual prediction articles in the last few years, one of the prominent projections you’ve likely seen is, “This is...
Fahad HJan 26, 20176 min read9 studies for landing pages that workcheap behavioral data will fundamentally change the way we do online marketing. How would this look for something as straightforward as...
Fahad HJan 26, 20176 min read9 studies for landing pages that workcheap behavioral data will fundamentally change the way we do online marketing. How would this look for something as straightforward as...
Fahad HJan 23, 20173 min readHow audience profiling, based on real-time online customer interactions, reveals the faces in the crGetting to know customers and prospects on a personal level is the only way marketers can truly understand what will be relevant to them,...
Fahad HJan 23, 20173 min readHow audience profiling, based on real-time online customer interactions, reveals the faces in the crGetting to know customers and prospects on a personal level is the only way marketers can truly understand what will be relevant to them,...
Fahad HJan 20, 20174 min readHow digital media won the White House for an ‘analog’ audienceRecently in my opening remarks at The 614 Group’s Brand Safety Summit, I pointed out that while Donald Trump claims the media hates him,...
Fahad HJan 20, 20174 min readHow digital media won the White House for an ‘analog’ audienceRecently in my opening remarks at The 614 Group’s Brand Safety Summit, I pointed out that while Donald Trump claims the media hates him,...
Fahad HJan 18, 20171 min readThree concepts to help you hit this year’s targetsHere we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset,...
Fahad HJan 18, 20171 min readThree concepts to help you hit this year’s targetsHere we go again. New year. New budget. New targets. Budgets get squeezed while targets soar, forcing marketers to adjust their mindset,...
Fahad HJan 17, 20171 min read3 reasons why you can safely ignore your competitors’ traffic metricsWebsite traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of...
Fahad HJan 17, 20171 min read3 reasons why you can safely ignore your competitors’ traffic metricsWebsite traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of...
Fahad HJan 12, 20171 min readMarketing budget increases: Tips for wielding a double-edged sword for 2017January 2017 is a pivotal moment in time for the marketing discipline. According to a recent Gartner study, 2017 marks the third...
Fahad HJan 12, 20171 min readMarketing budget increases: Tips for wielding a double-edged sword for 2017January 2017 is a pivotal moment in time for the marketing discipline. According to a recent Gartner study, 2017 marks the third...
Fahad HJan 10, 20171 min readIs your marketing team effective? A 5-question testCome back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase “rockstar developer” was still being used...
Fahad HJan 10, 20171 min readIs your marketing team effective? A 5-question testCome back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase “rockstar developer” was still being used...
Fahad HJan 10, 20173 min readThe tracking trap in digital marketingIn Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically...
Fahad HJan 10, 20173 min readThe tracking trap in digital marketingIn Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically...
Fahad HJan 9, 20171 min readAre your paid search ads making the right impression?Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric....
Fahad HJan 9, 20171 min readAre your paid search ads making the right impression?Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric....
Fahad HJan 9, 20171 min readChoosing an attribution model: When, not whichAttribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult...
