Fahad HFeb 13, 20172 min readReport: more than 13 million proximity sensors now deployed globallyProximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how...
Fahad HFeb 9, 20171 min readKiss your personas goodbye (and say hello, AI)!There’s a great cartoon by Tom Fishburne that cuts right to the quick. A marketer is detailing “Al,” a targeted buyer persona:...
Fahad HFeb 9, 20171 min readKiss your personas goodbye (and say hello, AI)!There’s a great cartoon by Tom Fishburne that cuts right to the quick. A marketer is detailing “Al,” a targeted buyer persona:...
Fahad HFeb 8, 20174 min readDevices don’t buy products; people doseven different devices, and the average person within that household uses about half of them. As a marketer, you want to have...
Fahad HFeb 8, 20174 min readDevices don’t buy products; people doseven different devices, and the average person within that household uses about half of them. As a marketer, you want to have...
Fahad HFeb 8, 20176 min read5 A/B testing resolutions you should embrace in 2017A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping...
Fahad HFeb 8, 20176 min read5 A/B testing resolutions you should embrace in 2017A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping...
Fahad HFeb 7, 20171 min readAn introduction to streaming analytics for marketing and customer engagementBig data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs....
Fahad HFeb 7, 20171 min readAn introduction to streaming analytics for marketing and customer engagementBig data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs....
Fahad HFeb 3, 20171 min readSolving a marketer’s top 3 segmentation dilemmasMarketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs....
Fahad HFeb 3, 20171 min readSolving a marketer’s top 3 segmentation dilemmasMarketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs....
Fahad HFeb 2, 20171 min readGoogle Data Studio removes 5 free reports limitationIf you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All...
Fahad HFeb 2, 20171 min readGoogle Data Studio removes 5 free reports limitationIf you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All...
Fahad HFeb 1, 20173 min readA look back at the stats behind the 2016 Facebook holiday advertising seasonBefore tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...
Fahad HFeb 1, 20173 min readA look back at the stats behind the 2016 Facebook holiday advertising seasonBefore tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...
Fahad HJan 30, 20171 min readHow to check which URLs have been indexed without upsetting Google: A follow-upBack in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs....
Fahad HJan 30, 20171 min readHow to check which URLs have been indexed without upsetting Google: A follow-upBack in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs....
Fahad HJan 30, 20175 min readIncrease the impact of your testing program in 2017State of Digital Marketing Analytics in the Top 1000 Online Retailers” report showed that just 18 percent of the retailers ranked number...
Fahad HJan 30, 20175 min readIncrease the impact of your testing program in 2017State of Digital Marketing Analytics in the Top 1000 Online Retailers” report showed that just 18 percent of the retailers ranked number...
Fahad HJan 26, 20171 min readHow data and technology will affect your marketing in 2017If you have read the annual prediction articles in the last few years, one of the prominent projections you’ve likely seen is, “This is...
