Report: more than 13 million proximity sensors now deployed globally
Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how...
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Kiss your personas goodbye (and say hello, AI)!
There’s a great cartoon by Tom Fishburne that cuts right to the quick. A marketer is detailing “Al,” a targeted buyer persona:...
Kiss your personas goodbye (and say hello, AI)!
There’s a great cartoon by Tom Fishburne that cuts right to the quick. A marketer is detailing “Al,” a targeted buyer persona:...
Devices don’t buy products; people do
seven different devices, and the average person within that household uses about half of them. As a marketer, you want to have...
Devices don’t buy products; people do
seven different devices, and the average person within that household uses about half of them. As a marketer, you want to have...
5 A/B testing resolutions you should embrace in 2017
A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping...
5 A/B testing resolutions you should embrace in 2017
A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping...
An introduction to streaming analytics for marketing and customer engagement
Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs....
An introduction to streaming analytics for marketing and customer engagement
Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs....
Solving a marketer’s top 3 segmentation dilemmas
Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs....
Solving a marketer’s top 3 segmentation dilemmas
Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs....
Google Data Studio removes 5 free reports limitation
If you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All...
Google Data Studio removes 5 free reports limitation
If you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All...
A look back at the stats behind the 2016 Facebook holiday advertising season
Before tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...
A look back at the stats behind the 2016 Facebook holiday advertising season
Before tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...
How to check which URLs have been indexed without upsetting Google: A follow-up
Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs....
How to check which URLs have been indexed without upsetting Google: A follow-up
Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs....
Increase the impact of your testing program in 2017
State of Digital Marketing Analytics in the Top 1000 Online Retailers” report showed that just 18 percent of the retailers ranked number...
Increase the impact of your testing program in 2017
State of Digital Marketing Analytics in the Top 1000 Online Retailers” report showed that just 18 percent of the retailers ranked number...
How data and technology will affect your marketing in 2017
If you have read the annual prediction articles in the last few years, one of the prominent projections you’ve likely seen is, “This is...
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