Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products
Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has...
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Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
How bots ruin on-site experiences for real humans
From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now...
How bots ruin on-site experiences for real humans
From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now...
Why martech data should drive ad tech
It’s not a shock to say that chief marketing officers (CMOs) today are likely spending significant time on tech solutions management...
Why martech data should drive ad tech
It’s not a shock to say that chief marketing officers (CMOs) today are likely spending significant time on tech solutions management...
Are you leveraging these underutilized Google Analytics features?
IB Photography / Shutterstock.com If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of...
Are you leveraging these underutilized Google Analytics features?
IB Photography / Shutterstock.com If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of...
A review of free PPC reporting solutions from Google
Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time...
A review of free PPC reporting solutions from Google
Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time...
With 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement err
Facebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that...
With 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement err
Facebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that...
Marketers, think outside the list
As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches and rethink their customer...
Marketers, think outside the list
As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches and rethink their customer...
Why machine learning is critical to multi-touch attribution
Until six or seven years ago, econometric models offered the best way to measure multi-touch attribution. These methodologies, like MMM...
Why machine learning is critical to multi-touch attribution
Until six or seven years ago, econometric models offered the best way to measure multi-touch attribution. These methodologies, like MMM...
Beyond the Like: Measuring Facebook Reactions
Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...
Beyond the Like: Measuring Facebook Reactions
Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...
Report: more than 13 million proximity sensors now deployed globally
Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how...
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