Fahad HMar 7, 20172 min readFacebook to phase out Atlas brand, shift tools & clients to Facebook’s productsFacebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has...
Fahad HMar 7, 20173 min readMachine learning is marketing’s futureWhen you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
Fahad HMar 7, 20173 min readMachine learning is marketing’s futureWhen you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
Fahad HMar 3, 20171 min readHow bots ruin on-site experiences for real humansFrom the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now...
Fahad HMar 3, 20171 min readHow bots ruin on-site experiences for real humansFrom the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now...
Fahad HFeb 28, 20171 min readWhy martech data should drive ad techIt’s not a shock to say that chief marketing officers (CMOs) today are likely spending significant time on tech solutions management...
Fahad HFeb 28, 20171 min readWhy martech data should drive ad techIt’s not a shock to say that chief marketing officers (CMOs) today are likely spending significant time on tech solutions management...
Fahad HFeb 27, 20175 min readAre you leveraging these underutilized Google Analytics features?IB Photography / Shutterstock.com If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of...
Fahad HFeb 27, 20175 min readAre you leveraging these underutilized Google Analytics features?IB Photography / Shutterstock.com If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of...
Fahad HFeb 24, 20172 min readA review of free PPC reporting solutions from GoogleDoing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time...
Fahad HFeb 24, 20172 min readA review of free PPC reporting solutions from GoogleDoing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time...
Fahad HFeb 21, 20173 min readWith 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement errFacebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that...
Fahad HFeb 21, 20173 min readWith 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement errFacebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that...
Fahad HFeb 15, 20171 min readMarketers, think outside the listAs marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches and rethink their customer...
Fahad HFeb 15, 20171 min readMarketers, think outside the listAs marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches and rethink their customer...
Fahad HFeb 14, 20171 min readWhy machine learning is critical to multi-touch attributionUntil six or seven years ago, econometric models offered the best way to measure multi-touch attribution. These methodologies, like MMM...
Fahad HFeb 14, 20171 min readWhy machine learning is critical to multi-touch attributionUntil six or seven years ago, econometric models offered the best way to measure multi-touch attribution. These methodologies, like MMM...
Fahad HFeb 13, 20174 min readBeyond the Like: Measuring Facebook ReactionsDon’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...
Fahad HFeb 13, 20174 min readBeyond the Like: Measuring Facebook ReactionsDon’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...
Fahad HFeb 13, 20172 min readReport: more than 13 million proximity sensors now deployed globallyProximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how...
