Last-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click...

Continuing its transformation into a data company, this week Foursquare announced Foursquare Analytics, “a dynamic foot traffic dashboard...

Continuing its transformation into a data company, this week Foursquare announced Foursquare Analytics, “a dynamic foot traffic dashboard...

Location-based marketing platform xAd is doing something radical. The company is offering a new “cost per visit” (CPV) mobile ad model...

Location-based marketing platform xAd is doing something radical. The company is offering a new “cost per visit” (CPV) mobile ad model...

Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters...

Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters...

In the digital marketing world, the concept of messaging largely revolves around email, SMS and push. And no matter how far we’ve come in...

In the digital marketing world, the concept of messaging largely revolves around email, SMS and push. And no matter how far we’ve come in...

What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re...

What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re...

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color...

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color...

greatest percentage of retail transactions. Why? Many consumers enjoy and prefer the hands-on and face-to-face experience that...

greatest percentage of retail transactions. Why? Many consumers enjoy and prefer the hands-on and face-to-face experience that...

Optimizely is extending its “X” product line to support experiments in over-the-top (OTT) video with a new tool appropriately called...

Optimizely is extending its “X” product line to support experiments in over-the-top (OTT) video with a new tool appropriately called...

Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing,...

Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing,...

Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has...