UTM tags + Facebook ads = awesome
Last-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click...
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Foursquare offers Analytics product for retailers, multi-location brands
Continuing its transformation into a data company, this week Foursquare announced Foursquare Analytics, “a dynamic foot traffic dashboard...
Foursquare offers Analytics product for retailers, multi-location brands
Continuing its transformation into a data company, this week Foursquare announced Foursquare Analytics, “a dynamic foot traffic dashboard...
With cost per visit, xAd brings search-like performance to mobile advertising
Location-based marketing platform xAd is doing something radical. The company is offering a new “cost per visit” (CPV) mobile ad model...
With cost per visit, xAd brings search-like performance to mobile advertising
Location-based marketing platform xAd is doing something radical. The company is offering a new “cost per visit” (CPV) mobile ad model...
Seasonal SEO: Identifying your merriest times of the year
Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters...
Seasonal SEO: Identifying your merriest times of the year
Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters...
Assessing the maturity of your organization’s messaging program
In the digital marketing world, the concept of messaging largely revolves around email, SMS and push. And no matter how far we’ve come in...
Assessing the maturity of your organization’s messaging program
In the digital marketing world, the concept of messaging largely revolves around email, SMS and push. And no matter how far we’ve come in...
Marketers: Track emotions, not just numbers
What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re...
Marketers: Track emotions, not just numbers
What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what they’re...
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color...
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color...
Why brick-and-mortar retailers need to go digital with analytics
greatest percentage of retail transactions. Why? Many consumers enjoy and prefer the hands-on and face-to-face experience that...
Why brick-and-mortar retailers need to go digital with analytics
greatest percentage of retail transactions. Why? Many consumers enjoy and prefer the hands-on and face-to-face experience that...
Optimizely expands its experimentation platform to OTT TV
Optimizely is extending its “X” product line to support experiments in over-the-top (OTT) video with a new tool appropriately called...
Optimizely expands its experimentation platform to OTT TV
Optimizely is extending its “X” product line to support experiments in over-the-top (OTT) video with a new tool appropriately called...
How to use Google Tag Manager to show your clients results
Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing,...
How to use Google Tag Manager to show your clients results
Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing,...
Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products
Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has...
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