Amazon launches a metrics dashboard for Alexa skill developers
Amazon has rolled out a pair of new features for developers who make skills for its Alexa-powered devices, highlighted by the launch of a...
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6 reasons why building your own customer data asset is a recipe for marketing success
Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the kitchen. Marketers are working with multiple...
6 reasons why building your own customer data asset is a recipe for marketing success
Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the kitchen. Marketers are working with multiple...
Paid search analytics: What treasures are hiding in your data?
On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right?...
Paid search analytics: What treasures are hiding in your data?
On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right?...
A/B testing solution Google Optimize is out of beta and free for everyone
Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...
A/B testing solution Google Optimize is out of beta and free for everyone
Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...
Video ads for direct response: What’s the best length?
there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will...
Video ads for direct response: What’s the best length?
there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will...
Pay-per-visit mobile ad model uses AI to predict store visitation
UK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit...
Pay-per-visit mobile ad model uses AI to predict store visitation
UK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit...
Self-serve analytics: Dream or reality?
deployment of analytics on your sites and apps is certainly a lot of work in and of itself. Over the years, the vast majority of the...
Self-serve analytics: Dream or reality?
deployment of analytics on your sites and apps is certainly a lot of work in and of itself. Over the years, the vast majority of the...
What is demand generation marketing?
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline...
What is demand generation marketing?
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline...
Beware these 7 sneaky PPC attribution tricks
PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA...
Beware these 7 sneaky PPC attribution tricks
PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA...
4 advanced targeting strategies for B2B marketers
The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the...
4 advanced targeting strategies for B2B marketers
The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the...
UTM tags + Facebook ads = awesome
Last-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click...
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