Amazon has rolled out a pair of new features for developers who make skills for its Alexa-powered devices, highlighted by the launch of a...

Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the kitchen. Marketers are working with multiple...

Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the kitchen. Marketers are working with multiple...

On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right?...

On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right?...

Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...

Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...

there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will...

there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will...

UK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit...

UK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit...

deployment of analytics on your sites and apps is certainly a lot of work in and of itself. Over the years, the vast majority of the...

deployment of analytics on your sites and apps is certainly a lot of work in and of itself. Over the years, the vast majority of the...

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline...

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline...

PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA...

PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA...

The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the...

The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the...

Last-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click...