The modern marketer’s guide to machine learning algorithms
Most marketing (and sales) teams have seemingly simple goals: identify your best customers, target prospects who look like them,...
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Facebook Marketplace update: 8% more spend is being pushed to Audience Network
officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...
Facebook Marketplace update: 8% more spend is being pushed to Audience Network
officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...
iSpot launches TV conversion analytics to tie TV ads to digital actions
Real-time TV ad data company iSpot has launched real-time conversion analytics to help advertisers tie TV ads to digital actions — and...
iSpot launches TV conversion analytics to tie TV ads to digital actions
Real-time TV ad data company iSpot has launched real-time conversion analytics to help advertisers tie TV ads to digital actions — and...
The Mufasa Metric: Rethinking attribution in the Engagement Economy
Attribution has traditionally been the bane of all marketers, but we’re no longer doomed to continue the old ways of thinking about it....
The Mufasa Metric: Rethinking attribution in the Engagement Economy
Attribution has traditionally been the bane of all marketers, but we’re no longer doomed to continue the old ways of thinking about it....
4 ways to measure and realize the value in your content
When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to...
4 ways to measure and realize the value in your content
When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to...
Google Analytics is adding a new home page
There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page...
Google Analytics is adding a new home page
There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page...
Facebook’s renamed analytics tool now tracks Pages, in-store purchases
Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook...
Facebook’s renamed analytics tool now tracks Pages, in-store purchases
Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook...
How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...
How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...
Google launches Marketing Mix Model Partners program for comparing channel performance
Google has launched a partner program for marketing mix modeling vendors to integrate Google data into their solutions. Launch partners...
Google launches Marketing Mix Model Partners program for comparing channel performance
Google has launched a partner program for marketing mix modeling vendors to integrate Google data into their solutions. Launch partners...
Google Analytics remarketing lists go cross-device May 15
Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display...
Google Analytics remarketing lists go cross-device May 15
Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display...
Amazon launches a metrics dashboard for Alexa skill developers
Amazon has rolled out a pair of new features for developers who make skills for its Alexa-powered devices, highlighted by the launch of a...
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