Most marketing (and sales) teams have seemingly simple goals: identify your best customers, target prospects who look like them,...

officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...

officially adopted header bidding in March, and it has tweaked some of its stances on transparency to better court brand-oriented...

Real-time TV ad data company iSpot has launched real-time conversion analytics to help advertisers tie TV ads to digital actions — and...

Real-time TV ad data company iSpot has launched real-time conversion analytics to help advertisers tie TV ads to digital actions — and...

Attribution has traditionally been the bane of all marketers, but we’re no longer doomed to continue the old ways of thinking about it....

Attribution has traditionally been the bane of all marketers, but we’re no longer doomed to continue the old ways of thinking about it....

When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to...

When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to...

There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page...

There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page...

Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook...

Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook...

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...

Google has launched a partner program for marketing mix modeling vendors to integrate Google data into their solutions. Launch partners...

Google has launched a partner program for marketing mix modeling vendors to integrate Google data into their solutions. Launch partners...

Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display...

Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display...

Amazon has rolled out a pair of new features for developers who make skills for its Alexa-powered devices, highlighted by the launch of a...