Fahad HMay 25, 20172 min readConversion rate optimization tools coming to AdWords with new integrationsNew Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....
Fahad HMay 24, 20173 min readE-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial DayBlack Friday weekend, back-to-school, Valentine’s Day — these are what most people think about when it comes to critical times for...
Fahad HMay 24, 20173 min readE-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial DayBlack Friday weekend, back-to-school, Valentine’s Day — these are what most people think about when it comes to critical times for...
Fahad HMay 23, 20172 min readGoogle launches free Google Attribution, hopes to kick last-click attribution to the curbAs it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution....
Fahad HMay 23, 20172 min readGoogle launches free Google Attribution, hopes to kick last-click attribution to the curbAs it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution....
Fahad HMay 17, 20171 min readGoogle Analytics is making it easier to see users across AMP and non-Amp pagesCurrently, the way Google Analytics separates users on AMP and non-AMP pages can make it difficult to get a full picture of user behavior...
Fahad HMay 17, 20171 min readGoogle Analytics is making it easier to see users across AMP and non-Amp pagesCurrently, the way Google Analytics separates users on AMP and non-AMP pages can make it difficult to get a full picture of user behavior...
Fahad HMay 12, 20174 min readWhy it’s more vital than ever to get display measurement rightA recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and...
Fahad HMay 12, 20174 min readWhy it’s more vital than ever to get display measurement rightA recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and...
Fahad HMay 11, 20172 min readHow to choose martech tools that your team will loveMarketers have a love/hate relationship with martech. On the one hand, marketing technology allows us to automate, optimize and measure...
Fahad HMay 11, 20172 min readHow to choose martech tools that your team will loveMarketers have a love/hate relationship with martech. On the one hand, marketing technology allows us to automate, optimize and measure...
Fahad HMay 9, 20174 min readThree ways to put your valuable email data to workI was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email saying that...
Fahad HMay 9, 20174 min readThree ways to put your valuable email data to workI was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email saying that...
Fahad HMay 9, 20172 min readSocial shopping: How to use social media analytics to quantify purchase intenttanuha2001 / Shutterstock.com Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their...
Fahad HMay 9, 20172 min readSocial shopping: How to use social media analytics to quantify purchase intenttanuha2001 / Shutterstock.com Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their...
Fahad HMay 8, 20173 min readIf you want to deliver relevant ads, you’ve got to get better at using dataProgrammatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the...
Fahad HMay 8, 20173 min readIf you want to deliver relevant ads, you’ve got to get better at using dataProgrammatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the...
Fahad HMay 1, 20171 min readWhat your paid search KPI says about youThere are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll...
Fahad HMay 1, 20171 min readWhat your paid search KPI says about youThere are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll...
Fahad HApr 27, 20172 min readThe modern marketer’s guide to machine learning algorithmsMost marketing (and sales) teams have seemingly simple goals: identify your best customers, target prospects who look like them,...
