Conversion rate optimization tools coming to AdWords with new integrations
New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....
top of page
Search
E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
Black Friday weekend, back-to-school, Valentine’s Day — these are what most people think about when it comes to critical times for...
E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
Black Friday weekend, back-to-school, Valentine’s Day — these are what most people think about when it comes to critical times for...
Google launches free Google Attribution, hopes to kick last-click attribution to the curb
As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution....
Google launches free Google Attribution, hopes to kick last-click attribution to the curb
As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution....
Google Analytics is making it easier to see users across AMP and non-Amp pages
Currently, the way Google Analytics separates users on AMP and non-AMP pages can make it difficult to get a full picture of user behavior...
Google Analytics is making it easier to see users across AMP and non-Amp pages
Currently, the way Google Analytics separates users on AMP and non-AMP pages can make it difficult to get a full picture of user behavior...
Why it’s more vital than ever to get display measurement right
A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and...
Why it’s more vital than ever to get display measurement right
A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and...
How to choose martech tools that your team will love
Marketers have a love/hate relationship with martech. On the one hand, marketing technology allows us to automate, optimize and measure...
How to choose martech tools that your team will love
Marketers have a love/hate relationship with martech. On the one hand, marketing technology allows us to automate, optimize and measure...
Three ways to put your valuable email data to work
I was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email saying that...
Three ways to put your valuable email data to work
I was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email saying that...
Social shopping: How to use social media analytics to quantify purchase intent
tanuha2001 / Shutterstock.com Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their...
Social shopping: How to use social media analytics to quantify purchase intent
tanuha2001 / Shutterstock.com Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their...
If you want to deliver relevant ads, you’ve got to get better at using data
Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the...
If you want to deliver relevant ads, you’ve got to get better at using data
Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the...
What your paid search KPI says about you
There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll...
What your paid search KPI says about you
There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll...
The modern marketer’s guide to machine learning algorithms
Most marketing (and sales) teams have seemingly simple goals: identify your best customers, target prospects who look like them,...
bottom of page