
Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ d
Direct marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data...

GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads
GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce...

GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads
GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce...

How marketers can take the lead with revenue optimization teams
Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that...

How marketers can take the lead with revenue optimization teams
Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that...

Episerver unveils digital marketplace for verified apps
Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The...

Episerver unveils digital marketplace for verified apps
Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The...

Conversion optimization is an operating system (not a tactic)
I know it sounds banal, but I’d like to revisit the question: “What is conversion rate optimization.” If you search Google, the answer...

Conversion optimization is an operating system (not a tactic)
I know it sounds banal, but I’d like to revisit the question: “What is conversion rate optimization.” If you search Google, the answer...

The analytics market is consolidating. What does this mean for marketers?
The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the...

The analytics market is consolidating. What does this mean for marketers?
The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the...

Forrester: Over-reliance on big data, siloed teams impede customer insights
As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming...

Forrester: Over-reliance on big data, siloed teams impede customer insights
As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming...

3 metrics small businesses should track to measure SEO success
Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than...

3 metrics small businesses should track to measure SEO success
Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than...

Foursquare buys Placed from Snap to create location-measurement powerhouse
Exactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer...

Foursquare buys Placed from Snap to create location-measurement powerhouse
Exactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer...

7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water...

7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water...
























