How to set up a successful revenue-generating demand gen system
Marketers are expected to focus on the bottom line, and measurement is key to accomplishing that. A lot of startups get sloppy and charge...
top of page
Search
Report: 2016 holiday quarter saw highest rate of digital influence on store visitation
The fourth quarter of 2016 saw a significant uplift in physical store visits coming from digital campaigns. That’s according to location...
Report: 2016 holiday quarter saw highest rate of digital influence on store visitation
The fourth quarter of 2016 saw a significant uplift in physical store visits coming from digital campaigns. That’s according to location...
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at...
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at...
What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
Even in my small corner of the world, attribution, the language used to describe methodologies and technologies is often murky....
What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
Even in my small corner of the world, attribution, the language used to describe methodologies and technologies is often murky....
Location data predictive of retail store closures
As marketers are discovering, mobile location data can be used for many purposes. Among them, according to inMarket, is predicting retail...
Location data predictive of retail store closures
As marketers are discovering, mobile location data can be used for many purposes. Among them, according to inMarket, is predicting retail...
Two social media attribution models to use instead of single-touch
Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to learn how you...
Two social media attribution models to use instead of single-touch
Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to learn how you...
People-based measurement is the new black
Ad tech and CRM (customer relationship management) used to run in very different circles. Think of ad tech — performance marketing...
People-based measurement is the new black
Ad tech and CRM (customer relationship management) used to run in very different circles. Think of ad tech — performance marketing...
B2B CMOs and CIOs: It’s time to rethink data management
In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, classifies, sorts and...
B2B CMOs and CIOs: It’s time to rethink data management
In digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, classifies, sorts and...
Demand generation’s next frontier: 3 ways to tap into social to get more leads
I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand...
Demand generation’s next frontier: 3 ways to tap into social to get more leads
I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand...
How to create remarkable offers and increase your conversion rate
Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump...
How to create remarkable offers and increase your conversion rate
Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump...
Conversion rate optimization tools coming to AdWords with new integrations
New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....
bottom of page