Fahad HJun 19, 20171 min readHow to set up a successful revenue-generating demand gen systemMarketers are expected to focus on the bottom line, and measurement is key to accomplishing that. A lot of startups get sloppy and charge...
Fahad HJun 13, 20171 min readReport: 2016 holiday quarter saw highest rate of digital influence on store visitationThe fourth quarter of 2016 saw a significant uplift in physical store visits coming from digital campaigns. That’s according to location...
Fahad HJun 13, 20171 min readReport: 2016 holiday quarter saw highest rate of digital influence on store visitationThe fourth quarter of 2016 saw a significant uplift in physical store visits coming from digital campaigns. That’s according to location...
Fahad HJun 13, 20173 min readHow to solve the mystery of what your customers really wantHow well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at...
Fahad HJun 13, 20173 min readHow to solve the mystery of what your customers really wantHow well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at...
Fahad HJun 9, 20171 min readWhat’s in a name? MMM, multi-touch attribution and cross-channel attribution comparedEven in my small corner of the world, attribution, the language used to describe methodologies and technologies is often murky....
Fahad HJun 9, 20171 min readWhat’s in a name? MMM, multi-touch attribution and cross-channel attribution comparedEven in my small corner of the world, attribution, the language used to describe methodologies and technologies is often murky....
Fahad HJun 7, 20171 min readLocation data predictive of retail store closuresAs marketers are discovering, mobile location data can be used for many purposes. Among them, according to inMarket, is predicting retail...
Fahad HJun 7, 20171 min readLocation data predictive of retail store closuresAs marketers are discovering, mobile location data can be used for many purposes. Among them, according to inMarket, is predicting retail...
Fahad HJun 7, 20174 min readTwo social media attribution models to use instead of single-touchHave you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to learn how you...
Fahad HJun 7, 20174 min readTwo social media attribution models to use instead of single-touchHave you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to learn how you...
Fahad HJun 6, 20173 min readPeople-based measurement is the new blackAd tech and CRM (customer relationship management) used to run in very different circles. Think of ad tech — performance marketing...
Fahad HJun 6, 20173 min readPeople-based measurement is the new blackAd tech and CRM (customer relationship management) used to run in very different circles. Think of ad tech — performance marketing...
Fahad HJun 1, 20173 min readB2B CMOs and CIOs: It’s time to rethink data managementIn digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, classifies, sorts and...
Fahad HJun 1, 20173 min readB2B CMOs and CIOs: It’s time to rethink data managementIn digital media and advertising, data management platforms (DMPs) have become an essential tool that “ingests, classifies, sorts and...
Fahad HMay 31, 20174 min readDemand generation’s next frontier: 3 ways to tap into social to get more leadsI can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand...
Fahad HMay 31, 20174 min readDemand generation’s next frontier: 3 ways to tap into social to get more leadsI can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand...
Fahad HMay 26, 20173 min readHow to create remarkable offers and increase your conversion rateBoosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump...
Fahad HMay 26, 20173 min readHow to create remarkable offers and increase your conversion rateBoosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump...
Fahad HMay 25, 20172 min readConversion rate optimization tools coming to AdWords with new integrationsNew Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....
