Fahad HAug 7, 20173 min readWhat’s next (and now) for mobile attributionThere is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester...
Fahad HAug 2, 20174 min read4 deceptive Google Analytics metrics that fool retail marketersFor retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage...
Fahad HAug 2, 20174 min read4 deceptive Google Analytics metrics that fool retail marketersFor retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage...
Fahad HJul 27, 20171 min readUrge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drPredictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave:...
Fahad HJul 27, 20171 min readUrge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drPredictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave:...
Fahad HJul 24, 20174 min readVoice is an important new channel for brands to measure, but not in a siloThe numbers are encouraging: Since last year, online sales of Amazon’s Echo devices and Google Home have grown 39 percent. At the same...
Fahad HJul 24, 20174 min readVoice is an important new channel for brands to measure, but not in a siloThe numbers are encouraging: Since last year, online sales of Amazon’s Echo devices and Google Home have grown 39 percent. At the same...
Fahad HJul 18, 20174 min readLead scoring: A bridge from marketing to actual salesThese days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different...
Fahad HJul 18, 20174 min readLead scoring: A bridge from marketing to actual salesThese days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different...
Fahad HJul 18, 20174 min readIdentifying top analytics talent in a competitive environmentdigital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards...
Fahad HJul 18, 20174 min readIdentifying top analytics talent in a competitive environmentdigital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards...
Fahad HJul 18, 20173 min readGoogle Analytics rolling out ‘ask a question’ to get answers instantaneouslyA little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question”...
Fahad HJul 18, 20173 min readGoogle Analytics rolling out ‘ask a question’ to get answers instantaneouslyA little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question”...
Fahad HJul 13, 20175 min readHow to ask survey questions of liars and pretendersA/B testing delivers powerful data to a marketer, researcher or business executive. This data is powerful because it’s designed to...
Fahad HJul 13, 20175 min readHow to ask survey questions of liars and pretendersA/B testing delivers powerful data to a marketer, researcher or business executive. This data is powerful because it’s designed to...
Fahad HJun 27, 20175 min readMeet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....
Fahad HJun 27, 20175 min readMeet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....
Fahad HJun 20, 20171 min readFive indicators of whether you’re doing everything you should with your business’s dataYour boss or colleague has gone on another one of those industry conference trips. You know the scenario: she heads off on a plane and...
Fahad HJun 20, 20171 min readFive indicators of whether you’re doing everything you should with your business’s dataYour boss or colleague has gone on another one of those industry conference trips. You know the scenario: she heads off on a plane and...
Fahad HJun 19, 20171 min readHow to set up a successful revenue-generating demand gen systemMarketers are expected to focus on the bottom line, and measurement is key to accomplishing that. A lot of startups get sloppy and charge...
