What’s next (and now) for mobile attribution
There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester...
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4 deceptive Google Analytics metrics that fool retail marketers
For retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage...
4 deceptive Google Analytics metrics that fool retail marketers
For retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage...
Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to dr
Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave:...
Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to dr
Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave:...
Voice is an important new channel for brands to measure, but not in a silo
The numbers are encouraging: Since last year, online sales of Amazon’s Echo devices and Google Home have grown 39 percent. At the same...
Voice is an important new channel for brands to measure, but not in a silo
The numbers are encouraging: Since last year, online sales of Amazon’s Echo devices and Google Home have grown 39 percent. At the same...
Lead scoring: A bridge from marketing to actual sales
These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different...
Lead scoring: A bridge from marketing to actual sales
These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous possibilities. Different...
Identifying top analytics talent in a competitive environment
digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards...
Identifying top analytics talent in a competitive environment
digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards...
Google Analytics rolling out ‘ask a question’ to get answers instantaneously
A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question”...
Google Analytics rolling out ‘ask a question’ to get answers instantaneously
A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question”...
How to ask survey questions of liars and pretenders
A/B testing delivers powerful data to a marketer, researcher or business executive. This data is powerful because it’s designed to...
How to ask survey questions of liars and pretenders
A/B testing delivers powerful data to a marketer, researcher or business executive. This data is powerful because it’s designed to...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....
Five indicators of whether you’re doing everything you should with your business’s data
Your boss or colleague has gone on another one of those industry conference trips. You know the scenario: she heads off on a plane and...
Five indicators of whether you’re doing everything you should with your business’s data
Your boss or colleague has gone on another one of those industry conference trips. You know the scenario: she heads off on a plane and...
How to set up a successful revenue-generating demand gen system
Marketers are expected to focus on the bottom line, and measurement is key to accomplishing that. A lot of startups get sloppy and charge...
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