Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s...
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Achieve big testing wins by analyzing results by device type
For some time now, responsive design has been all the rage — and this trend shows no sign of letting up as the dominant configuration for...
Achieve big testing wins by analyzing results by device type
For some time now, responsive design has been all the rage — and this trend shows no sign of letting up as the dominant configuration for...
The game changer in retail personalization: Consumer identity management
machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that...
The game changer in retail personalization: Consumer identity management
machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that...
Throw a party with your advertising data
In this article, we’ll compare advertising audiences to the different groups of people you could invite and show you how to use this...
Throw a party with your advertising data
In this article, we’ll compare advertising audiences to the different groups of people you could invite and show you how to use this...
The age of analytics democratization
For the greater part of the modern era, data in organizations has only been readily available to two privileged groups: executives who...
The age of analytics democratization
For the greater part of the modern era, data in organizations has only been readily available to two privileged groups: executives who...
Data is the new currency, but are advertisers spending wisely?
Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth...
Data is the new currency, but are advertisers spending wisely?
Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth...
Retailers: Here are the building blocks for winning the digital shelf
Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially...
Retailers: Here are the building blocks for winning the digital shelf
Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially...
Put your value proposition to the test
When optimizing a website, one of the best places to start is the value proposition. This is the combination of words and images that...
Put your value proposition to the test
When optimizing a website, one of the best places to start is the value proposition. This is the combination of words and images that...
3 forward-thinking marketing strategies to scale your startup
It seems there are as many marketing strategies as there are tech startups in Silicon Valley. Marketers are judged on their ability to...
3 forward-thinking marketing strategies to scale your startup
It seems there are as many marketing strategies as there are tech startups in Silicon Valley. Marketers are judged on their ability to...
Measuring social traffic effectiveness when conversion is not the goal
In many cases, your content and landing pages that get social traffic have a clear success metric: conversion. You want to know if...
Measuring social traffic effectiveness when conversion is not the goal
In many cases, your content and landing pages that get social traffic have a clear success metric: conversion. You want to know if...
What’s next (and now) for mobile attribution
There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester...
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