Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s...

For some time now, responsive design has been all the rage — and this trend shows no sign of letting up as the dominant configuration for...

For some time now, responsive design has been all the rage — and this trend shows no sign of letting up as the dominant configuration for...

machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that...

machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that...

In this article, we’ll compare advertising audiences to the different groups of people you could invite and show you how to use this...

In this article, we’ll compare advertising audiences to the different groups of people you could invite and show you how to use this...

For the greater part of the modern era, data in organizations has only been readily available to two privileged groups: executives who...

For the greater part of the modern era, data in organizations has only been readily available to two privileged groups: executives who...

Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth...

Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth...

Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially...

Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially...

When optimizing a website, one of the best places to start is the value proposition. This is the combination of words and images that...

When optimizing a website, one of the best places to start is the value proposition. This is the combination of words and images that...

It seems there are as many marketing strategies as there are tech startups in Silicon Valley. Marketers are judged on their ability to...

It seems there are as many marketing strategies as there are tech startups in Silicon Valley. Marketers are judged on their ability to...

In many cases, your content and landing pages that get social traffic have a clear success metric: conversion. You want to know if...

In many cases, your content and landing pages that get social traffic have a clear success metric: conversion. You want to know if...

There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester...