Fahad HOct 25, 20173 min readHow to avoid the “Agency Measurement Paradox” and win client confidenceThe ongoing drumbeat to prove ROI has led many agencies to start using attribution models to measure digital, but the outputs from...
Fahad HOct 24, 20171 min readPayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platfPayPal has launched a new suite of free marketing solutions for merchants that provide them with analytics around how shoppers use the...
Fahad HOct 24, 20171 min readPayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platfPayPal has launched a new suite of free marketing solutions for merchants that provide them with analytics around how shoppers use the...
Fahad HOct 17, 20176 min readWhy engagement trumps reach when measuring influencer marketing impactMany are predicting that “the influencer bubble” is primed to burst in 2018, and in my book, it’s about time. Not that I’m opposed to...
Fahad HOct 17, 20176 min readWhy engagement trumps reach when measuring influencer marketing impactMany are predicting that “the influencer bubble” is primed to burst in 2018, and in my book, it’s about time. Not that I’m opposed to...
Fahad HOct 12, 20174 min read3 ways to leverage location this holiday seasonholiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact,...
Fahad HOct 12, 20174 min read3 ways to leverage location this holiday seasonholiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact,...
Fahad HOct 9, 20172 min readA Google Attribution (and Attribution 360) readiness checklistTo help address this challenge, we turn to attribution tools and technologies, which leverage vast data sets and methodologies that allow...
Fahad HOct 9, 20172 min readA Google Attribution (and Attribution 360) readiness checklistTo help address this challenge, we turn to attribution tools and technologies, which leverage vast data sets and methodologies that allow...
Fahad HSep 28, 20171 min readWiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shopEarlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc.,...
Fahad HSep 28, 20171 min readWiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shopEarlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc.,...
Fahad HSep 20, 20173 min read3 behavioral stats for retailers to supercharge your holiday strategybest seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work for,...
Fahad HSep 20, 20173 min read3 behavioral stats for retailers to supercharge your holiday strategybest seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work for,...
Fahad HSep 15, 20173 min readAd industry groups rail against Apple’s new cookie-blocking solution in Safari 11In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...
Fahad HSep 15, 20173 min readAd industry groups rail against Apple’s new cookie-blocking solution in Safari 11In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...
Fahad HSep 11, 20171 min readGoogle Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pagesAs more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to...
Fahad HSep 11, 20171 min readGoogle Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pagesAs more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to...
Fahad HSep 11, 20175 min readLead the charge to use data in every stage of your design processBut the alternative is to simply be a follower. If you’ve been working to change the way your organization does advertising and...
Fahad HSep 11, 20175 min readLead the charge to use data in every stage of your design processBut the alternative is to simply be a follower. If you’ve been working to change the way your organization does advertising and...
Fahad HSep 11, 20172 min readGoogle responds to Apple’s Intelligent Tracking Prevention with AdWords tracking updateStarting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s...
