The ongoing drumbeat to prove ROI has led many agencies to start using attribution models to measure digital, but the outputs from...

PayPal has launched a new suite of free marketing solutions for merchants that provide them with analytics around how shoppers use the...

PayPal has launched a new suite of free marketing solutions for merchants that provide them with analytics around how shoppers use the...

Many are predicting that “the influencer bubble” is primed to burst in 2018, and in my book, it’s about time. Not that I’m opposed to...

Many are predicting that “the influencer bubble” is primed to burst in 2018, and in my book, it’s about time. Not that I’m opposed to...

holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact,...

holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact,...

To help address this challenge, we turn to attribution tools and technologies, which leverage vast data sets and methodologies that allow...

To help address this challenge, we turn to attribution tools and technologies, which leverage vast data sets and methodologies that allow...

Earlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc.,...

Earlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc.,...

best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work for,...

best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work for,...

In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...

In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to...

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to...

But the alternative is to simply be a follower. If you’ve been working to change the way your organization does advertising and...

But the alternative is to simply be a follower. If you’ve been working to change the way your organization does advertising and...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s...