Fahad HDec 5, 20175 min readBounce rate: Important metric or junk data?But it’s critical that marketing and analytics professionals start to examine one of the last vestiges of old-school analytics: reporting...
Fahad HNov 16, 20172 min readDeck the halls with boughs of data losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the...
Fahad HNov 16, 20172 min readDeck the halls with boughs of data losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the...
Fahad HNov 16, 20176 min readState of the art methods for measuring mobile and digital marketingAs someone who’s grown up in the world of digital marketing, I’ve kept my eye on the evolution of mobile and digital metrics and how they...
Fahad HNov 16, 20176 min readState of the art methods for measuring mobile and digital marketingAs someone who’s grown up in the world of digital marketing, I’ve kept my eye on the evolution of mobile and digital metrics and how they...
Fahad HNov 10, 20171 min readAdobe launches Launch, its next-gen tag management platformAdobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is...
Fahad HNov 10, 20171 min readAdobe launches Launch, its next-gen tag management platformAdobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is...
Fahad HNov 7, 20172 min readSalesforce announces data integrations with Google Analytics 360To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced...
Fahad HNov 7, 20172 min readSalesforce announces data integrations with Google Analytics 360To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced...
Fahad HNov 6, 20173 min readReddit updates self-serve ad-buying tool with conversion tracking, audience reportingReddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they...
Fahad HNov 6, 20173 min readReddit updates self-serve ad-buying tool with conversion tracking, audience reportingReddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they...
Fahad HNov 2, 20171 min readThe SEO ‘do more with less’ cookbook“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to...
Fahad HNov 2, 20171 min readThe SEO ‘do more with less’ cookbook“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to...
Fahad HNov 2, 20178 min readThe Google Analytics Social channel is broken: Here’s how to fix itIn some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...
Fahad HNov 2, 20178 min readThe Google Analytics Social channel is broken: Here’s how to fix itIn some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...
Fahad HNov 2, 20172 min readAdTheorent introduces a ‘cost per incremental visit’ model for offline foot trafficOnce it became possible to measure when someone walked into a store after a digital ad exposure, it was only a matter of time before...
Fahad HNov 2, 20172 min readAdTheorent introduces a ‘cost per incremental visit’ model for offline foot trafficOnce it became possible to measure when someone walked into a store after a digital ad exposure, it was only a matter of time before...
Fahad HOct 27, 20174 min readHow to identify the best publishers to help you achieve your business goalsBuilding enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the...
Fahad HOct 27, 20174 min readHow to identify the best publishers to help you achieve your business goalsBuilding enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the...
Fahad HOct 25, 20173 min readHow to avoid the “Agency Measurement Paradox” and win client confidenceThe ongoing drumbeat to prove ROI has led many agencies to start using attribution models to measure digital, but the outputs from...
