Bounce rate: Important metric or junk data?
But it’s critical that marketing and analytics professionals start to examine one of the last vestiges of old-school analytics: reporting...
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Deck the halls with boughs of data
losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the...
Deck the halls with boughs of data
losses in revenue and iconic real estate, their shoppers are leaving behind the shopping sprees of Christmas past in favor of the...
State of the art methods for measuring mobile and digital marketing
As someone who’s grown up in the world of digital marketing, I’ve kept my eye on the evolution of mobile and digital metrics and how they...
State of the art methods for measuring mobile and digital marketing
As someone who’s grown up in the world of digital marketing, I’ve kept my eye on the evolution of mobile and digital metrics and how they...
Adobe launches Launch, its next-gen tag management platform
Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is...
Adobe launches Launch, its next-gen tag management platform
Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is...
Salesforce announces data integrations with Google Analytics 360
To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced...
Salesforce announces data integrations with Google Analytics 360
To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced...
Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting
Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they...
Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting
Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they...
The SEO ‘do more with less’ cookbook
“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to...
The SEO ‘do more with less’ cookbook
“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to...
The Google Analytics Social channel is broken: Here’s how to fix it
In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...
The Google Analytics Social channel is broken: Here’s how to fix it
In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you...
AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic
Once it became possible to measure when someone walked into a store after a digital ad exposure, it was only a matter of time before...
AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic
Once it became possible to measure when someone walked into a store after a digital ad exposure, it was only a matter of time before...
How to identify the best publishers to help you achieve your business goals
Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the...
How to identify the best publishers to help you achieve your business goals
Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the...
How to avoid the “Agency Measurement Paradox” and win client confidence
The ongoing drumbeat to prove ROI has led many agencies to start using attribution models to measure digital, but the outputs from...
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