From transaction to companion: Engaging at each level of the consumer journey
By not realizing the consumer journey continues long after the original point of purchase, marketers are missing an opportunity to build...
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Why launching — or revamping — a customer loyalty program should be a top priority for r
in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the...
Why launching — or revamping — a customer loyalty program should be a top priority for r
in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the...
Nearly 80% of consumers would end brand relationship over unauthorized data usage
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US,...
Nearly 80% of consumers would end brand relationship over unauthorized data usage
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US,...
Freckle CEO: Every single online KPI goes away with better (offline) attribution
It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine...
Freckle CEO: Every single online KPI goes away with better (offline) attribution
It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine...
Use your data to make 2018 the year of good business
Identifying what customers need and delivering it profitably is the essence of marketing. We know that delivering products and services...
Use your data to make 2018 the year of good business
Identifying what customers need and delivering it profitably is the essence of marketing. We know that delivering products and services...
Measuring how offline marketing drives website traffic: The fundamentals
If you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are...
Measuring how offline marketing drives website traffic: The fundamentals
If you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are...
‘Always On’ is at the heart of every ABM strategy — here’s why
As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods...
‘Always On’ is at the heart of every ABM strategy — here’s why
As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods...
Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017
Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an...
Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017
Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an...
Assessing the impact of poor data on retail: The 1-10-100 rule
the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean...
Assessing the impact of poor data on retail: The 1-10-100 rule
the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean...
Why brand marketers often win the battle but lose the war
“We officially launched our self serve AI for DBM TrueView a couple weeks ago . . . All of our clients are currently seeing a 50-70%...
Why brand marketers often win the battle but lose the war
“We officially launched our self serve AI for DBM TrueView a couple weeks ago . . . All of our clients are currently seeing a 50-70%...
Bounce rate: Important metric or junk data?
But it’s critical that marketing and analytics professionals start to examine one of the last vestiges of old-school analytics: reporting...
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