Fahad HJan 19, 20184 min readFrom transaction to companion: Engaging at each level of the consumer journeyBy not realizing the consumer journey continues long after the original point of purchase, marketers are missing an opportunity to build...
Fahad HJan 19, 20183 min readWhy launching — or revamping — a customer loyalty program should be a top priority for rin some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the...
Fahad HJan 19, 20183 min readWhy launching — or revamping — a customer loyalty program should be a top priority for rin some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the...
Fahad HJan 19, 20181 min readNearly 80% of consumers would end brand relationship over unauthorized data usageAs we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US,...
Fahad HJan 19, 20181 min readNearly 80% of consumers would end brand relationship over unauthorized data usageAs we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US,...
Fahad HJan 17, 20182 min readFreckle CEO: Every single online KPI goes away with better (offline) attributionIt goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine...
Fahad HJan 17, 20182 min readFreckle CEO: Every single online KPI goes away with better (offline) attributionIt goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine...
Fahad HJan 16, 20184 min readUse your data to make 2018 the year of good businessIdentifying what customers need and delivering it profitably is the essence of marketing. We know that delivering products and services...
Fahad HJan 16, 20184 min readUse your data to make 2018 the year of good businessIdentifying what customers need and delivering it profitably is the essence of marketing. We know that delivering products and services...
Fahad HDec 26, 20176 min readMeasuring how offline marketing drives website traffic: The fundamentalsIf you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are...
Fahad HDec 26, 20176 min readMeasuring how offline marketing drives website traffic: The fundamentalsIf you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are...
Fahad HDec 21, 20171 min read‘Always On’ is at the heart of every ABM strategy — here’s whyAs a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods...
Fahad HDec 21, 20171 min read‘Always On’ is at the heart of every ABM strategy — here’s whyAs a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods...
Fahad HDec 20, 20171 min readBig data and how to use it: Our top 10 Analytics & Conversion columns for 2017Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an...
Fahad HDec 20, 20171 min readBig data and how to use it: Our top 10 Analytics & Conversion columns for 2017Much has been written this year about dealing with the influx of data that modern marketers now receive as a matter of course — it’s an...
Fahad HDec 15, 20174 min readAssessing the impact of poor data on retail: The 1-10-100 rulethe holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean...
Fahad HDec 15, 20174 min readAssessing the impact of poor data on retail: The 1-10-100 rulethe holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean...
Fahad HDec 12, 20172 min readWhy brand marketers often win the battle but lose the war“We officially launched our self serve AI for DBM TrueView a couple weeks ago . . . All of our clients are currently seeing a 50-70%...
Fahad HDec 12, 20172 min readWhy brand marketers often win the battle but lose the war“We officially launched our self serve AI for DBM TrueView a couple weeks ago . . . All of our clients are currently seeing a 50-70%...
Fahad HDec 5, 20175 min readBounce rate: Important metric or junk data?But it’s critical that marketing and analytics professionals start to examine one of the last vestiges of old-school analytics: reporting...
