What is privacy by design? A deeper dive into this GDPR requirement
GDPR), a sweeping regulation that affects any organization with European users or members. Privacy by design came into the popular...
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US Senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacle
Cantwell and Young are sponsors of the Fundamentally Understanding the Usability and Realistic Evolution of Artificial Intelligence Act...
US Senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacle
Cantwell and Young are sponsors of the Fundamentally Understanding the Usability and Realistic Evolution of Artificial Intelligence Act...
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
Now, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
Now, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...
Facebook suspends Cambridge Analytica, firm that exploited its data to support Trump election effort
In 2010 Facebook CEO Mark Zuckerberg famously quipped that privacy, as a social norm, was dead. He was probably right but not in the way...
Facebook suspends Cambridge Analytica, firm that exploited its data to support Trump election effort
In 2010 Facebook CEO Mark Zuckerberg famously quipped that privacy, as a social norm, was dead. He was probably right but not in the way...
GroundTruth adds ‘pay per SKU’ model to its performance location products
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad...
GroundTruth adds ‘pay per SKU’ model to its performance location products
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad...
Building a learning agenda into your marketing program
All too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held, unchallenged...
Building a learning agenda into your marketing program
All too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held, unchallenged...
The price is right? Let the data answer that
Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past....
The price is right? Let the data answer that
Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past....
How well do you know your customer?
You may even be able to spit out stats like average order value, or units per transaction, but that knowledge is narrow, the insights are...
How well do you know your customer?
You may even be able to spit out stats like average order value, or units per transaction, but that knowledge is narrow, the insights are...
The death of the mass market and why consumers couldn’t be happier
Oprah, at her height, had 48 million viewers per week. Now, the biggest daytime TV stars, like Ellen DeGeneres or Dr. Phil, draw less...
The death of the mass market and why consumers couldn’t be happier
Oprah, at her height, had 48 million viewers per week. Now, the biggest daytime TV stars, like Ellen DeGeneres or Dr. Phil, draw less...
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search,
Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search,
Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...
FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies
Did you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to...
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