Fahad HMar 21, 20181 min readWhat is privacy by design? A deeper dive into this GDPR requirementGDPR), a sweeping regulation that affects any organization with European users or members. Privacy by design came into the popular...
Fahad HMar 21, 20181 min readUS Senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacleCantwell and Young are sponsors of the Fundamentally Understanding the Usability and Realistic Evolution of Artificial Intelligence Act...
Fahad HMar 21, 20181 min readUS Senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacleCantwell and Young are sponsors of the Fundamentally Understanding the Usability and Realistic Evolution of Artificial Intelligence Act...
Fahad HMar 19, 20181 min readDatavizVR rebrands as 3Data, adds new features to its VR data visualization toolNow, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...
Fahad HMar 19, 20181 min readDatavizVR rebrands as 3Data, adds new features to its VR data visualization toolNow, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...
Fahad HMar 19, 20184 min readFacebook suspends Cambridge Analytica, firm that exploited its data to support Trump election effortIn 2010 Facebook CEO Mark Zuckerberg famously quipped that privacy, as a social norm, was dead. He was probably right but not in the way...
Fahad HMar 19, 20184 min readFacebook suspends Cambridge Analytica, firm that exploited its data to support Trump election effortIn 2010 Facebook CEO Mark Zuckerberg famously quipped that privacy, as a social norm, was dead. He was probably right but not in the way...
Fahad HMar 14, 20182 min readGroundTruth adds ‘pay per SKU’ model to its performance location productsLast year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad...
Fahad HMar 14, 20182 min readGroundTruth adds ‘pay per SKU’ model to its performance location productsLast year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad...
Fahad HMar 12, 20184 min readBuilding a learning agenda into your marketing programAll too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held, unchallenged...
Fahad HMar 12, 20184 min readBuilding a learning agenda into your marketing programAll too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held, unchallenged...
Fahad HMar 7, 20183 min readThe price is right? Let the data answer thatProgrammatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past....
Fahad HMar 7, 20183 min readThe price is right? Let the data answer thatProgrammatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past....
Fahad HMar 6, 20181 min readHow well do you know your customer?You may even be able to spit out stats like average order value, or units per transaction, but that knowledge is narrow, the insights are...
Fahad HMar 6, 20181 min readHow well do you know your customer?You may even be able to spit out stats like average order value, or units per transaction, but that knowledge is narrow, the insights are...
Fahad HMar 2, 20183 min readThe death of the mass market and why consumers couldn’t be happierOprah, at her height, had 48 million viewers per week. Now, the biggest daytime TV stars, like Ellen DeGeneres or Dr. Phil, draw less...
Fahad HMar 2, 20183 min readThe death of the mass market and why consumers couldn’t be happierOprah, at her height, had 48 million viewers per week. Now, the biggest daytime TV stars, like Ellen DeGeneres or Dr. Phil, draw less...
Fahad HMar 2, 20182 min readCentro’s Basis ad platform now shows unified creative-level data across programmatic, search, Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...
Fahad HMar 2, 20182 min readCentro’s Basis ad platform now shows unified creative-level data across programmatic, search, Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...
Fahad HMar 1, 20181 min readFTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policiesDid you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to...
