Fahad HMay 16, 20181 min readThe story of data, Part 2: Where are we now?Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...
Fahad HMay 16, 20181 min readThe story of data, Part 2: Where are we now?Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...
Fahad HMay 16, 20181 min readInflu2 launches what it calls the first person-based marketing B2B ad platform“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...
Fahad HMay 16, 20181 min readInflu2 launches what it calls the first person-based marketing B2B ad platform“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...
Fahad HMay 16, 20182 min readUnlocking higher marketing ROI with unified measurement: A step-by-step approachMarketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that...
Fahad HMay 16, 20182 min readUnlocking higher marketing ROI with unified measurement: A step-by-step approachMarketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that...
Fahad HMay 11, 20184 min readAttention + intensity: Tips for navigating the new age of media strategyAs marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...
Fahad HMay 11, 20184 min readAttention + intensity: Tips for navigating the new age of media strategyAs marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...
Fahad HMay 10, 20181 min readAs GDPR approaches, marketers are moving away from their reliance on third-party dataGDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
Fahad HMay 10, 20181 min readAs GDPR approaches, marketers are moving away from their reliance on third-party dataGDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
Fahad HApr 27, 20181 min readYou vs. data: Where people fit in modern retail marketing strategyE-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography....
Fahad HApr 27, 20181 min readYou vs. data: Where people fit in modern retail marketing strategyE-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography....
Fahad HApr 27, 20183 min readCustomer acquisition on social media — with your own dataIn the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent...
Fahad HApr 27, 20183 min readCustomer acquisition on social media — with your own dataIn the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent...
Fahad HApr 20, 20181 min readMarTech Today’s GDPR guide for marketers is now availableGDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything....
Fahad HApr 20, 20181 min readMarTech Today’s GDPR guide for marketers is now availableGDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything....
Fahad HApr 19, 201810 min readContent Marketing ROI: How We Use Attribution Models to Measure Conversions from ContentBack in the day, we wrote this post on an “extremely simple way” to attribute leads (or sales, or “conversions” depending on your...
Fahad HApr 17, 20182 min readSenators introduce privacy ‘bill of rights’ to protect consumer dataEarlier this month, US Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to...
Fahad HApr 17, 20182 min readSenators introduce privacy ‘bill of rights’ to protect consumer dataEarlier this month, US Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to...
Fahad HApr 12, 20182 min readYouTube to stop supporting third-party ad serving in EU in May, citing GDPRYouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s...
