The story of data, Part 2: Where are we now?
Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...
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The story of data, Part 2: Where are we now?
Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...
Influ2 launches what it calls the first person-based marketing B2B ad platform
“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...
Influ2 launches what it calls the first person-based marketing B2B ad platform
“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...
Unlocking higher marketing ROI with unified measurement: A step-by-step approach
Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that...
Unlocking higher marketing ROI with unified measurement: A step-by-step approach
Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that...
Attention + intensity: Tips for navigating the new age of media strategy
As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...
Attention + intensity: Tips for navigating the new age of media strategy
As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...
As GDPR approaches, marketers are moving away from their reliance on third-party data
GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
As GDPR approaches, marketers are moving away from their reliance on third-party data
GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
You vs. data: Where people fit in modern retail marketing strategy
E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography....
You vs. data: Where people fit in modern retail marketing strategy
E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography....
Customer acquisition on social media — with your own data
In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent...
Customer acquisition on social media — with your own data
In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent...
MarTech Today’s GDPR guide for marketers is now available
GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything....
MarTech Today’s GDPR guide for marketers is now available
GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything....
Content Marketing ROI: How We Use Attribution Models to Measure Conversions from Content
Back in the day, we wrote this post on an “extremely simple way” to attribute leads (or sales, or “conversions” depending on your...
Senators introduce privacy ‘bill of rights’ to protect consumer data
Earlier this month, US Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to...
Senators introduce privacy ‘bill of rights’ to protect consumer data
Earlier this month, US Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to...
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s...
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